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<strong>Brand</strong>ed products are more expensive due to advertising and packaging costs.<br />
The cheaper alternatives are often just as good but their costs are less.<br />
Corporate success may lead to company corruption; Nike has made trainers in<br />
sweatshops in Indonesia to increase profits.<br />
The ideology behind a brand name is all a constructed image and it can hide a<br />
less than squeaky-clean company.<br />
TASK: Can you think of any more advantages and disadvantages with<br />
brand images?<br />
BRAND IMAGE<br />
This is the constructed ideology or connotations people are meant to make about<br />
the brand.<br />
Try to think of the brand image constructed for the following:<br />
1. Coca Cola<br />
2. Nike<br />
3. Disney<br />
4. Channel 4 (arguably a brand because it has umbrella products of<br />
Film4, E4)<br />
5. Budweiser
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