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December 2009 / January 2010 - Association of Dutch Businessmen

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Business<br />

Under Chinese management<br />

By Frank Kuijsters<br />

Is there something like a Chinese management<br />

style?<br />

Although the communist Mao Zedong Confucianism<br />

rejected as reactionary and feudal, the influence<br />

<strong>of</strong> the Chinese philosopher’s thoughts and actions<br />

<strong>of</strong> the population never completely disappeared.<br />

Indeed, even during the Cultural Revolution, when<br />

everything that smacked <strong>of</strong> the old China had to<br />

be destroyed, Confucius did affect the thinking<br />

and acting <strong>of</strong> the population. You can’t just erase<br />

25 centuries.<br />

Fundament<br />

The teachings <strong>of</strong> Confucius (551-479 BC) is known<br />

as the cultural foundation <strong>of</strong> China. He is described<br />

as “China’s first master” and has followers in East<br />

Asia. Confucius’ teachings originally transmitted<br />

only orally, but after his death by his students in<br />

writing. More than 1000 years long, to the early<br />

twentieth century, Chinese students were required<br />

to the wisdom and teachings <strong>of</strong> Confucius and<br />

learned by heart at any time could cancel out<br />

loud. The teachings in the Chinese psyche as such<br />

deep scars left as the Judeo-Christian morality<br />

in the western world.<br />

Confucianism is therefore, deliberately or<br />

not, major impact on the management <strong>of</strong> Chinese<br />

enterprises. The Journal <strong>of</strong> Management Studies<br />

in an article in 2007 concluded that the influence<br />

<strong>of</strong> Confucius on Chinese Management wasn’t<br />

estimated for a long time on its true value.<br />

The faster China’s economy develops, the<br />

more the Chinese seem to refer to their history<br />

and important figures <strong>of</strong> the past. The Chinese<br />

economic miracle is leading to a renaissance <strong>of</strong><br />

the ancient Chinese values. At several schools<br />

Confucius is educated again.<br />

“Zesjes” Culture<br />

Anyone who has done business in China will<br />

recognize: the way to a decision or agreement<br />

is long and full <strong>of</strong> bumps (see box ‘10 tips’).<br />

But if a decision has been taken, it also carried<br />

with dizzying speed, without reserve or wailing<br />

afterwards.<br />

It is not only a consequence <strong>of</strong> the top-down,<br />

authoritarian management culture, but it is also<br />

due to the Confucian work ethic. One can accuse<br />

the Chinese <strong>of</strong> many, but they do not lay down a<br />

“zesjes” culture. In addition, both employee and<br />

14<br />

Vol.19 • No. 10 • <strong>December</strong> <strong>2009</strong> / <strong>January</strong> <strong>2010</strong>

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