STRATEGIC ENROLLMENT MANAGEMENT Core Concepts and ...

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OURA Ottawa 2009 Enrolment Goals: The Classic Conundrum ‣ All may want better students ‣ Administration may want more students ‣ Faculty usually want fewer students ‣ Access vs. Quality Adapted from Henderson © Gottheil, , Smith 29
OURA Ottawa 2009 A Re-Cap: Major SEM Components ‣ Accessibility ‣ Accountability ‣ Admission Policies ‣ Financial Aid ‣ Geographic Draw ‣ Enrolment Marketing ‣ Organization ‣ Planning ‣ Recruitment ‣ Retention © Gottheil, , Smith 30
Page 1 and 2: OURA Ottawa 2009 Leadership Worksho
Page 3 and 4: OURA Ottawa 2009 Outline ‣ Mornin
Page 5 and 6: OURA Ottawa 2009 SEM Audit © Gotth
Page 7 and 8: OURA Ottawa 2009 Strategic enrollme
Page 9 and 10: OURA Ottawa 2009 SEM Started in the
Page 11 and 12: OURA Ottawa 2009 © Gottheil, Smith
Page 13 and 14: OURA Ottawa 2009 The Purposes of SE
Page 15 and 16: OURA Ottawa 2009 The Concept of Opt
Page 17 and 18: OURA Ottawa 2009 The Student Succes
Page 19 and 20: Slide 18 b1 bontragr, 5/7/2005
Page 21 and 22: OURA Ottawa 2009 The Enrolment Funn
Page 23 and 24: OURA Ottawa 2009 “Capacity Develo
Page 25 and 26: OURA Ottawa 2009 © Gottheil, , Smi
Page 27 and 28: OURA Ottawa 2009 Institutional Miss
Page 29: OURA Ottawa 2009 Determine your nic
Page 33 and 34: OURA Ottawa 2009 Leadership Worksho
Page 35 and 36: OURA Ottawa 2009 First-Generation S
Page 37 and 38: OURA Ottawa 2009 Barriers to Access
Page 39 and 40: OURA Ottawa 2009 Barriers to Access
Page 41 and 42: OURA Ottawa 2009 Campus Experience
Page 43 and 44: OURA Ottawa 2009 Attrition Factors
Page 45 and 46: OURA Ottawa 2009 Summary ‣ Web of

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