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Working with hospitals: scope of practice, collaboration and integration

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Association <strong>of</strong> Ontario Midwives<br />

<br />

<br />

59078-1 EXCELLENT_11x17.indd 1 10/23/08 9:07:39 AM<br />

AOM News & Updates<br />

<br />

<br />

EPERTS IN NORMAL PREGNANCY, BIRTH & NEWBORN CARE<br />

<br />

<br />

<br />

<br />

New materials promote<br />

Ontario Midwives<br />

New Support Services for members<br />

Two new telephone services provide 24/7 access to risk<br />

management resources, stress reduction<br />

Watch for two new communication<br />

tools coming to <strong>practice</strong>s<br />

this fall.<br />

The AOM is producing a brochure<br />

<strong>and</strong> a set <strong>of</strong> posters <strong>with</strong> basic<br />

information about midwifery<br />

aimed at consumers <strong>and</strong> health<br />

care pr<strong>of</strong>essionals. The items<br />

will be launched at the Toronto<br />

OHA Health Achieve show in<br />

November in order to raise<br />

the pr<strong>of</strong>ile <strong>of</strong> midwifery <strong>with</strong><br />

hospital administrators <strong>and</strong><br />

health care colleagues.<br />

Posters will be available in two<br />

sizes: 16x24 <strong>and</strong> 11x17. Practices<br />

will receive the posters <strong>and</strong><br />

brochures in November.<br />

The brochure has a blank area on<br />

the back to allow each <strong>practice</strong><br />

to customize it <strong>with</strong> clinic<br />

information.<br />

Poster distribution will extend<br />

to all Ontario <strong>hospitals</strong> where<br />

midwives have privileges.<br />

Posters will also be sent to family<br />

doctors along <strong>with</strong> a letter <strong>and</strong><br />

a locator sheet indicating which<br />

midwifery clinics are nearby.<br />

Thanks to members <strong>of</strong> the Policy<br />

Committee <strong>and</strong> to midwives<br />

Connie Fetterly <strong>and</strong> Julie Piggott<br />

who helped to develop these<br />

materials.<br />

The AOM is very pleased to announce<br />

the launch <strong>of</strong> two new membership<br />

resource programs to be made available<br />

free <strong>of</strong> charge to midwife members as <strong>of</strong><br />

October 15, 2008. Both services operate<br />

all day, every day.<br />

“We all know emergencies don’t just<br />

happen during <strong>of</strong>fice hours,” says Bobbi<br />

Soderstrom, R.M., AOM Director <strong>of</strong><br />

Insurance <strong>and</strong> Risk Management. “The<br />

AOM recognizes that members want<br />

<strong>and</strong> need access to risk management<br />

resources in a timely fashion at all hours,<br />

every day. The new PLEASE service<br />

provides that.”<br />

PLEASE (Pr<strong>of</strong>essional Liability Emergency<br />

Assistance ServicE) is a new after-hours<br />

phone line for AOM midwife members<br />

to access support for urgent risk<br />

management concerns such as adverse<br />

outcomes <strong>and</strong> legal emergencies. During<br />

regular business hours, members can<br />

continue to access support for risk<br />

management concerns by contacting the<br />

AOM <strong>of</strong>fice.<br />

When a member calls the PLEASE line,<br />

she will be connected to a personal<br />

answering service who will contact<br />

Bobbi Soderstrom or another member<br />

<strong>of</strong> the Insurance <strong>and</strong> Risk Management<br />

Program. A committee member will call<br />

back <strong>with</strong>in a few minutes to discuss the<br />

emergency. Calls are confidential.<br />

“Members have also asked for help<br />

dealing <strong>with</strong> stressful work <strong>and</strong> life<br />

issues,” says Soderstrom. “Midwifery<br />

is a dem<strong>and</strong>ing pr<strong>of</strong>ession <strong>with</strong><br />

unpredictable <strong>and</strong> unusual working<br />

hours. Midwives may want external<br />

support. The new LifeWorks service<br />

gives members confidential access to<br />

counselors who can help on the phone,<br />

or direct our members to services in their<br />

community for help.”<br />

LifeWorks is a program <strong>of</strong>fered to AOM<br />

midwife members <strong>and</strong> immediate family<br />

to assist <strong>with</strong> a variety <strong>of</strong> different work/<br />

life issues. The service is completely<br />

confidential <strong>and</strong> is available 24 hours<br />

a day, 7 days a week. The program is<br />

operated by Ceridian, a well established<br />

service provider <strong>of</strong> this kind <strong>of</strong> support<br />

program.<br />

“LifeWorks can help <strong>with</strong> a wide range<br />

<strong>of</strong> everyday issues including health <strong>and</strong><br />

wellness, emotional well-being <strong>and</strong> work<br />

issues,” says Diana MacNab, Program<br />

Manager at the AOM. “The service<br />

includes access to short-term, in-person<br />

counselling, as well as assistance over<br />

the phone.”<br />

Information has been distributed to each<br />

member in a personal letter. Watch the<br />

IRMP Bulletin for more details.<br />

Members can attend the LifeWorks<br />

webinars scheduled for November 7 <strong>and</strong><br />

28. To register, contact programs@aom.<br />

on.ca.<br />

04 ontario midwife • Fall 2008

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