Rajiv Gandhi Indian Institute of Management - IIM Shillong

THE COURSE
IIM Shillong has successfully certified 94 officers of Defence Services, Corporate SMEs and Young Entrepreneurs through their six month
programmes like CRM, SERM and SGEeM (both online and campus) since September 2008 . During this process IIM Shillong has created
unique brand equity through Corporate Lectures, Glocal Case Studies and enhancing the Knowledge and Employability among the
participants. Having been established an identity in this domain; IIM Shillong is, now leveraging on the goodwill and the brand equity,
offering TWO six month long courses.
CRM
CERTIFICATE COURSE IN RETAIL
MANAGEMENT
(Online and Campus)
SIBPM
CERTIFICATE COURSE IN SUSTAINABLE INFRASTRUCTURE
BUILDING AND PROJECT MANAGEMENT
(Online and Campus)
Major Retailers in F&G, F&V and RMG segments from
India, China and Thailand will constitute the integral
part of corporate lecture delivery and project assignment
segments of CRM
Leading infrastructure companies from India, Germany and Thailand will constitute the integral part of the
corporate lecture delivery and project assignment segments of SIBPM
Retail is booming. Retailing is the buzzword. And now
retailing is turbulent. With a world of opportunities
open aboard, retailing too had its share of recession.
For all the reasons, it is significant to learn the matrix
of retail industry. The current times have witnessed
the cutting edge retail solutions which are enhancing
healthy competition. At the same time, various stores
have been pulled off & closed. These circumstances
have made it all the more interesting to learn the
catalyzing factors behind the phenomena called
Retail.
MODULES
India's recent economic performance has been commendable on many counts. The economy grew
at an average of annual rate of about 9 per cent before the global meltdown. Despite the adverse
circumstances, our economy grew by 6.7 per cent in 2008-09, and it has accelerated to 7.2 per cent
in 2009-10. India expects to achieve 8.5 per cent growth in 2010-11 and 9 per cent in 2011-12.
World-class infrastructure is the key to a globally competitive economy and India's objective of
sustained double-digit growth can only be achieved through a quantum growth in the infrastructure
sector. This, in turn, would lead to improved quality of life, increase in employment opportunities
and elimination of poverty. Infrastructure is critical to improved productivity across all sectors. The
level of annual Gross Capital Formation in the infrastructure sector has increased from about 5 per
cent of GDP in 2002-03 to over 7.5 per cent in 2008-09 and needs to be ramped up to 9 per cent by
the terminal year of the Eleventh Five-Year Plan. The eleventh plan had estimated that we would
need to invest over Rs 20 lakh core in infrastructure over the five year period. This is more than
double the realised investment in the last five year plan period.
Module 1: Retail Marketing Management
Module 2: Retail Consumer
Module 3: Operations & SCM in Retail
Module 4: Human Resource Management in Retail
Module 5: Retail and Trade Accounting
Module 6: Retail Merchandising & Buying
Management
Module 7: Information Technology in Retail
Module 8: CRM in Retail
Module 9: VAS in Retail
Module 10: Events in Retail
Module 11: Retail Trainings empowering CRM
Module 12: Project on Retail Management
Against this background, the SIBPM course covers issues of critical relevance to the much needed
growth in infrastructure. It also provides exposure to the participants to understand policy
directions and the existing challenges and emerging opportunities in the infrastructure arena in
India for both investors and employees/consultants. Nearly 46 % of the budget allocation is for
developing sustainable infrastructure building. The course attempts to highlight infrastructure
deficit issues like in Highways (70.548 KMs of NH which is only 2% of the network but carries 40% of
the traffic; we have 17% four lane, 53% two-lane and 30% single lane), Power (14% peaking deficit
and 11% energy shortage, 27% T&D losses) Airports (inadequate capacity: Runways, aircraft
handling capacity, Parking space and terminal buildings), Telecom (mainly with spectrum and
towers). NHDP has proposed an ambitious target of 20KM new road everyday to their net work.
Aviation ministry wanted to become the one among top five aviation in the world. Hence this course
covers issues pertaining to strategic, tactic and operation activities in the form of model concession
agreement in national highways, State highways, Greenfield Airports, Non-metro airports, Power
projects, telecom projects.