BREAST CANCER ACTION - Return to Home Page - Breast Cancer ...
BREAST CANCER ACTION - Return to Home Page - Breast Cancer ...
BREAST CANCER ACTION - Return to Home Page - Breast Cancer ...
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4<br />
February/March 2004<br />
<strong>Breast</strong> <strong>Cancer</strong> Action<br />
3<br />
Media Coverage of San An<strong>to</strong>nio<br />
continued from page 3<br />
sound advice based on a study this small and<br />
this young, but you would have <strong>to</strong> read the<br />
whole s<strong>to</strong>ry <strong>to</strong> get that point.<br />
Abraxane: Better taxane delivery?<br />
Abraxane is a new way of delivering a breast<br />
cancer standard—paclitaxel (Taxol ® )<br />
[O’Shaughnessy 44]. The New York Times<br />
business section accurately reported this<br />
study with a s<strong>to</strong>ry headlined “New Drug Said<br />
<strong>to</strong> Improve Delivery of <strong>Cancer</strong> Medication.”<br />
Getting the word out: BCA’s booth at the San An<strong>to</strong>nio<br />
<strong>Breast</strong> <strong>Cancer</strong> Symposium<br />
Abraxane consists of microscopic<br />
particles of paclitaxel bound <strong>to</strong> albumin, a<br />
blood protein. The albumin appears <strong>to</strong> help<br />
the drug reach the tumors. The use of<br />
albumin means that Abraxane does not<br />
require Cremophor ® , a <strong>to</strong>xic solvent now<br />
used <strong>to</strong> deliver paclitaxel. Cremophor causes<br />
some of the side effects associated with<br />
paclitaxel, such as severe allergic reactions.<br />
To avoid those reactions, doc<strong>to</strong>rs give<br />
patients steroids before giving them<br />
paclitaxel, but steroids can also have side<br />
effects. Cremophor also requires special<br />
intravenous tubes for delivery because it can<br />
leach the plastic from normal tubes. Patients<br />
receiving Abraxane in the trial received<br />
higher dosages of paclitaxel and in a considerably<br />
shorter time span.<br />
At this early phase of this Phase III clinical<br />
trial, involving 460 women with metastasized<br />
breast cancer, tumors shrank in 33<br />
percent of those who received Abraxane,<br />
compared with 19 percent of those who received<br />
paclitaxel. It is <strong>to</strong>o early <strong>to</strong> tell whether<br />
the drug will prolong women’s lives. In<br />
addition, Abraxane caused more neuropathy<br />
than paclitaxel did, though reducing the<br />
Abraxane dosages might reduce this impact.<br />
The drug has not yet been approved by<br />
the FDA, though the s<strong>to</strong>ck of American<br />
Pharmaceutical Partners, the manufacturer of<br />
Abraxane, has been on the rise on the<br />
strength of the trial news. The company<br />
expects FDA approval in 2004. ◆<br />
Find Your Own Way of Giving<br />
We depend on you <strong>to</strong> be able <strong>to</strong> do what we do. Almost 60 percent of BCA’s income<br />
comes from individuals. Your gifts help keep our programs free of the restrictions that<br />
come with corporate and government funding. Unlike most other national breast cancer<br />
organizations, BCA is free <strong>to</strong> ask questions that corporations would rather we didn’t ask.<br />
Here are some ways you can help BCA:<br />
◆ Make your annual gift in monthly or quarterly installments and become a member of the<br />
Susan S<strong>to</strong>ne Circle, named in memory of an activist BCA Board member who believed<br />
strongly in this form of giving. A regular payment of $25, $50, or $100 gives us<br />
wonderful and predictable support with minimal shock <strong>to</strong> your budget. Contact Celeste<br />
Janssen at 415/243-9301, ext. 17, or via email at cjanssen@bcaction.org, <strong>to</strong> set up a<br />
monthly or quarterly payment schedule by check or credit card.<br />
◆ If you sell items on eBay, you can designate BCA as the beneficiary of all or part of the<br />
proceeds from your sales, through eBay’s Giving Works program. For more information<br />
go <strong>to</strong> www.ebay.com/givingworks, or call Alex Momtchiloff at 415/243-9301, ext. 15.<br />
◆ If you live in the Bay Area, donate used goods <strong>to</strong> San Francisco’s Community Thrift<br />
s<strong>to</strong>re and name BCA (account #236) as the beneficiary. Call the s<strong>to</strong>re at 415/861-4910<br />
for more information.<br />
◆ Designate BCA through your workplace giving program, including the Combined<br />
Federal Campaign (agency #0207). Many companies will match or even doublematch<br />
your donation. Check with your employer about their matching-gift program.<br />
◆ Designate BCA when United Way comes calling. Simply fill in BCA’s name and<br />
address on your workplace campaign form: <strong>Breast</strong> <strong>Cancer</strong> Action, 55 New<br />
Montgomery St., Ste. 323, San Francisco, CA 94105.<br />
Consumers Urged <strong>to</strong> “Think Before You Pink”<br />
By Carrie Spec<strong>to</strong>r<br />
Last Oc<strong>to</strong>ber, as corporations around the world cashed in on<br />
<strong>Breast</strong> <strong>Cancer</strong> Awareness Month with "philanthropic" pinkribbon<br />
product lines, <strong>Breast</strong> <strong>Cancer</strong> Action rolled out the second<br />
phase of Think Before You Pink, our campaign urging the public<br />
<strong>to</strong> think critically about marketing promotions like these.<br />
BCA’s campaign focuses this year on the cosmetics<br />
industry, which sponsors several high-profile cause-related<br />
marketing campaigns around breast cancer—yet whose<br />
products contain chemicals that may actually be associated<br />
with the development of the disease.<br />
With a revamped website and an ad on the op-ed page of the national edition of the<br />
New York Times (pictured), we drew attention <strong>to</strong> the troubling trend of corporate<br />
"pinkwashing" and encouraged consumers <strong>to</strong> pressure cosmetics companies <strong>to</strong> clean up<br />
their products. We provided contact information for companies that manufacture<br />
cosmetics with parabens and phthalates, two families of chemicals that are of particular<br />
concern when it comes <strong>to</strong> breast cancer—and we provided consumers with information on<br />
numerous lines of cosmetics that are free of these chemicals.<br />
Ultimately, the campaign urges the public <strong>to</strong> think about how funds raised for the “fight<br />
against breast cancer” are spent. As long as we believe we’re doing something meaningful<br />
about breast cancer by buying in<strong>to</strong> these corporate marketing schemes, the real work<br />
that needs <strong>to</strong> be done around treatment, access <strong>to</strong> care, and true prevention will continue<br />
<strong>to</strong> be underfunded and ignored. ◆<br />
After four years as BCA’s communications coordina<strong>to</strong>r, Carrie Spec<strong>to</strong>r has moved in<strong>to</strong> a position with<br />
a public health organization in Berkeley. BCA thanks Carrie for her stellar work. We look forward <strong>to</strong><br />
introducing you <strong>to</strong> our new communications officer in a future issue of this newsletter.<br />
Visit www.thinkbeforeyoupink.org <strong>to</strong> confront the pinkwashing companies.