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BREAST CANCER ACTION - Return to Home Page - Breast Cancer ...

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4<br />

February/March 2004<br />

<strong>Breast</strong> <strong>Cancer</strong> Action<br />

3<br />

Media Coverage of San An<strong>to</strong>nio<br />

continued from page 3<br />

sound advice based on a study this small and<br />

this young, but you would have <strong>to</strong> read the<br />

whole s<strong>to</strong>ry <strong>to</strong> get that point.<br />

Abraxane: Better taxane delivery?<br />

Abraxane is a new way of delivering a breast<br />

cancer standard—paclitaxel (Taxol ® )<br />

[O’Shaughnessy 44]. The New York Times<br />

business section accurately reported this<br />

study with a s<strong>to</strong>ry headlined “New Drug Said<br />

<strong>to</strong> Improve Delivery of <strong>Cancer</strong> Medication.”<br />

Getting the word out: BCA’s booth at the San An<strong>to</strong>nio<br />

<strong>Breast</strong> <strong>Cancer</strong> Symposium<br />

Abraxane consists of microscopic<br />

particles of paclitaxel bound <strong>to</strong> albumin, a<br />

blood protein. The albumin appears <strong>to</strong> help<br />

the drug reach the tumors. The use of<br />

albumin means that Abraxane does not<br />

require Cremophor ® , a <strong>to</strong>xic solvent now<br />

used <strong>to</strong> deliver paclitaxel. Cremophor causes<br />

some of the side effects associated with<br />

paclitaxel, such as severe allergic reactions.<br />

To avoid those reactions, doc<strong>to</strong>rs give<br />

patients steroids before giving them<br />

paclitaxel, but steroids can also have side<br />

effects. Cremophor also requires special<br />

intravenous tubes for delivery because it can<br />

leach the plastic from normal tubes. Patients<br />

receiving Abraxane in the trial received<br />

higher dosages of paclitaxel and in a considerably<br />

shorter time span.<br />

At this early phase of this Phase III clinical<br />

trial, involving 460 women with metastasized<br />

breast cancer, tumors shrank in 33<br />

percent of those who received Abraxane,<br />

compared with 19 percent of those who received<br />

paclitaxel. It is <strong>to</strong>o early <strong>to</strong> tell whether<br />

the drug will prolong women’s lives. In<br />

addition, Abraxane caused more neuropathy<br />

than paclitaxel did, though reducing the<br />

Abraxane dosages might reduce this impact.<br />

The drug has not yet been approved by<br />

the FDA, though the s<strong>to</strong>ck of American<br />

Pharmaceutical Partners, the manufacturer of<br />

Abraxane, has been on the rise on the<br />

strength of the trial news. The company<br />

expects FDA approval in 2004. ◆<br />

Find Your Own Way of Giving<br />

We depend on you <strong>to</strong> be able <strong>to</strong> do what we do. Almost 60 percent of BCA’s income<br />

comes from individuals. Your gifts help keep our programs free of the restrictions that<br />

come with corporate and government funding. Unlike most other national breast cancer<br />

organizations, BCA is free <strong>to</strong> ask questions that corporations would rather we didn’t ask.<br />

Here are some ways you can help BCA:<br />

◆ Make your annual gift in monthly or quarterly installments and become a member of the<br />

Susan S<strong>to</strong>ne Circle, named in memory of an activist BCA Board member who believed<br />

strongly in this form of giving. A regular payment of $25, $50, or $100 gives us<br />

wonderful and predictable support with minimal shock <strong>to</strong> your budget. Contact Celeste<br />

Janssen at 415/243-9301, ext. 17, or via email at cjanssen@bcaction.org, <strong>to</strong> set up a<br />

monthly or quarterly payment schedule by check or credit card.<br />

◆ If you sell items on eBay, you can designate BCA as the beneficiary of all or part of the<br />

proceeds from your sales, through eBay’s Giving Works program. For more information<br />

go <strong>to</strong> www.ebay.com/givingworks, or call Alex Momtchiloff at 415/243-9301, ext. 15.<br />

◆ If you live in the Bay Area, donate used goods <strong>to</strong> San Francisco’s Community Thrift<br />

s<strong>to</strong>re and name BCA (account #236) as the beneficiary. Call the s<strong>to</strong>re at 415/861-4910<br />

for more information.<br />

◆ Designate BCA through your workplace giving program, including the Combined<br />

Federal Campaign (agency #0207). Many companies will match or even doublematch<br />

your donation. Check with your employer about their matching-gift program.<br />

◆ Designate BCA when United Way comes calling. Simply fill in BCA’s name and<br />

address on your workplace campaign form: <strong>Breast</strong> <strong>Cancer</strong> Action, 55 New<br />

Montgomery St., Ste. 323, San Francisco, CA 94105.<br />

Consumers Urged <strong>to</strong> “Think Before You Pink”<br />

By Carrie Spec<strong>to</strong>r<br />

Last Oc<strong>to</strong>ber, as corporations around the world cashed in on<br />

<strong>Breast</strong> <strong>Cancer</strong> Awareness Month with "philanthropic" pinkribbon<br />

product lines, <strong>Breast</strong> <strong>Cancer</strong> Action rolled out the second<br />

phase of Think Before You Pink, our campaign urging the public<br />

<strong>to</strong> think critically about marketing promotions like these.<br />

BCA’s campaign focuses this year on the cosmetics<br />

industry, which sponsors several high-profile cause-related<br />

marketing campaigns around breast cancer—yet whose<br />

products contain chemicals that may actually be associated<br />

with the development of the disease.<br />

With a revamped website and an ad on the op-ed page of the national edition of the<br />

New York Times (pictured), we drew attention <strong>to</strong> the troubling trend of corporate<br />

"pinkwashing" and encouraged consumers <strong>to</strong> pressure cosmetics companies <strong>to</strong> clean up<br />

their products. We provided contact information for companies that manufacture<br />

cosmetics with parabens and phthalates, two families of chemicals that are of particular<br />

concern when it comes <strong>to</strong> breast cancer—and we provided consumers with information on<br />

numerous lines of cosmetics that are free of these chemicals.<br />

Ultimately, the campaign urges the public <strong>to</strong> think about how funds raised for the “fight<br />

against breast cancer” are spent. As long as we believe we’re doing something meaningful<br />

about breast cancer by buying in<strong>to</strong> these corporate marketing schemes, the real work<br />

that needs <strong>to</strong> be done around treatment, access <strong>to</strong> care, and true prevention will continue<br />

<strong>to</strong> be underfunded and ignored. ◆<br />

After four years as BCA’s communications coordina<strong>to</strong>r, Carrie Spec<strong>to</strong>r has moved in<strong>to</strong> a position with<br />

a public health organization in Berkeley. BCA thanks Carrie for her stellar work. We look forward <strong>to</strong><br />

introducing you <strong>to</strong> our new communications officer in a future issue of this newsletter.<br />

Visit www.thinkbeforeyoupink.org <strong>to</strong> confront the pinkwashing companies.

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