THE MASTERS 2014
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SOCIAL MEDIA INSIGHTS<br />
<strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
1<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
CONTENT<br />
» THIS SOCIAL MEDIA OVERVIEW<br />
CONTAINS <strong>THE</strong> LATEST DATA ON <strong>THE</strong><br />
TWITTER ACTIVITY AROUND <strong>THE</strong><br />
<strong>MASTERS</strong> <strong>2014</strong>.<br />
» <strong>THE</strong> KEYWORDS USED TO ANALYZE<br />
<strong>THE</strong> SOCIAL MEDIA ACTIVITIES ARE<br />
BASED ON <strong>THE</strong> PARTICIPANTS OF<br />
<strong>THE</strong> <strong>MASTERS</strong> AND <strong>THE</strong><br />
TOURNAMENT ITSELF<br />
» <strong>THE</strong> DATE RANGE WAS SET UP FROM<br />
APRIL 7TH TO APRIL 14TH<br />
» IN TOTAL 479,850 POSTS WERE<br />
ANALYZED<br />
2<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
GENDER BREAKDOWN – <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
From <strong>2014</strong>-04-07 to <strong>2014</strong>-04-14<br />
16% 84%<br />
3<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
TOPICS – <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
From <strong>2014</strong>-04-07 to <strong>2014</strong>-04-14<br />
4<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
TWITTER HASHTAGS KEYWORD SETS – <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
From <strong>2014</strong>-04-07 to <strong>2014</strong>-04-14<br />
TWITTER HASHTAGS <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
#masters 66,000+<br />
#masters<strong>2014</strong> 22,000+<br />
#themasters 13,000+<br />
#golf 6,600+<br />
#masterssunday 4,600+<br />
#news 1,800+<br />
#pga 1,800+<br />
#pgatour 1,600+<br />
#sports 1,500+<br />
#augusta 1,300+<br />
5<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
VOLUME TREND – <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
From <strong>2014</strong>-04-07 to <strong>2014</strong>-04-14<br />
200.000<br />
180.000<br />
160.000<br />
140.000<br />
120.000<br />
100.000<br />
80.000<br />
60.000<br />
40.000<br />
20.000<br />
0<br />
07.04.<strong>2014</strong> 08.04.<strong>2014</strong> 09.04.<strong>2014</strong> 10.04.<strong>2014</strong> 11.04.<strong>2014</strong> 12.04.<strong>2014</strong> 13.04.<strong>2014</strong> 14.04.<strong>2014</strong><br />
6<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
TWITTER MENTIONS – <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
From <strong>2014</strong>-04-07 to <strong>2014</strong>-04-14<br />
@the_masters 12,000+<br />
@bubbawatson 11,000+<br />
@pgatour 10,000+<br />
@jordanspieth 5,800+<br />
@sbnationgif 5,000+<br />
@wusa9 4,400+<br />
@sportscenter 4,100+<br />
@golffchannel 3,700+<br />
@eyeongolf 2,600+<br />
@bbcsports 2,500+<br />
7<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
WORD CLOUD – <strong>THE</strong> <strong>MASTERS</strong> <strong>2014</strong><br />
From <strong>2014</strong>-04-07 to <strong>2014</strong>-04-14<br />
8<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
VIDEO TEST<br />
9<br />
© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL <strong>2014</strong>
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