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ANNUAL REPORT 2011 - Thecorporatelibrary.net

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THAI UNION FROZEN PRODUCTS PCL.<br />

Risk Factors and Other Related<br />

<br />

CONSIDERATIONS<br />

BUSINESS RISKS<br />

Trade Barriers<br />

<br />

to become one of the world’s leading players,<br />

both in terms of production potential and<br />

competitiveness as well as acceptance by countries<br />

throughout the world in its recognized food<br />

safety and world-class quality. These factors in<br />

combination have placed Thailand on a strategic<br />

position to gain strong reputation and unwavering<br />

trust in global marketplace as one of the world’s<br />

top seafood processing and exporting countries.<br />

Seafood exports bring tremendous amount of<br />

export revenues into the Thai economy each<br />

<br />

economic growth. However, this remarkable<br />

growth is not without obstacles. Thailand has<br />

been continuously facing trade barriers erected<br />

by its trade partners. Such barriers include both<br />

tariff and non-tariff measures, the latter of which<br />

have particularly become more prevalent and<br />

<br />

further incorporating sensitive topics into their more<br />

rigid international trade standards, creating more<br />

hurdles for Thai seafood operators to overcome.<br />

Under this continually unfavorable circumstance,<br />

close monitoring of situations and keeping abreast<br />

of new conditional updates and developments<br />

are all a must among Thai seafood operators<br />

to ensure their timely adoption of appropriate<br />

measures in order to stay compliant with any<br />

upcoming non-tariff barriers.<br />

The Company’s Policy and Actions Taken<br />

We have been closely monitoring all situations<br />

that may affect our exports and have undertaken<br />

measures to adapt to new regulations and rapidly<br />

changing market trends. As a result of our policy<br />

to always maintain our status as a good corporate<br />

citizen in the global seafood market, TUF and its<br />

<br />

trade partners and customers, both within Thailand<br />

and throughout the world. We continuously emphasize<br />

sustainable development in all aspects of our<br />

operations under our internally Sustainability at<br />

TUF encompasses protection of natural resources<br />

and the environment through our responsible<br />

environmental management, fair and equitable<br />

treatment of our workers, and meaningful long-term<br />

contributions to sustainable social development<br />

of the surrounding communities as well as on<br />

the national and international levels. Marketing<br />

and investment policies are also developed and<br />

implemented with the aim to broaden our markets<br />

to cover all parts of the world and to diversify our<br />

product portfolio, with strong emphasis on value<br />

added products, in order to better serve our<br />

customers’ needs. Through a series of strategic<br />

investments, we now have or are constructing<br />

manufacturing facilities in 10 countries, including<br />

<br />

Guinea, the United States, France, Portugal,<br />

Ghana and Seychelles with Thailand as the main<br />

production base. Such diverse production locations<br />

enable us to successfully take advantage of, or<br />

manage risks of, the country of origin requirement<br />

that is normally stipulated in preferential trade<br />

measures or trade barriers.<br />

PRODUCTION RISKS<br />

Raw Material Price and Procurement<br />

The cost of raw materials accounts for about 70<br />

to 80 percent of our overall production cost. Raw<br />

material procurement is therefore a major driver<br />

of the Company’s costs and profits. Prices of<br />

<br />

in accordance with world market situations.<br />

Therefore, it is our policy to set our prices based<br />

on the prevailing market trend which could<br />

occasionally result in cost differential between raw<br />

60 <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2011</strong>

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