UK Holiday Trips - VisitEngland

Topic Summary
Holiday Trips in UK

Holiday Travel Trends - UK
• 56.6 million “pure” holiday trips were taken in the UK in 2010,
generating £12.1bn spend, over half the annual total. Though this
was below the number of trips taken in 2009, the year of the
staycation, the number of holiday trips taken remains above prerecession
levels.
• 33% of these trips were made to the seaside, and a further 23% to
the countryside – both higher than the average.
• Holiday trips show greater seasonality than other trip types, with
over two thirds (69%) of holiday travel in the six months from April
– September.
• Over a third (36%) of these trips were holidays of 4 nights or more.
• Hotel/guest house accommodation was the most popular
accommodation type used in 38% of trips closely followed by selfcatering
accommodation, which was significantly more likely to be
stayed in on holiday trips (35% vs. 18% overall).

UK Holiday Travel Trends
100
50
Number of Trips
(million)
73.0 69.8 65.7
65.4
62.9
53.3 53.7 52.0 60.7 56.6
20000
15000
10000
5000
Spend (£million)
10059 9773 9719
9269 8763
10906 11465 11388 12612 12072
300
200
100
Number of Nights
(million)
202.8 190.5 185.3 176.3 170.5
197.3 203.9 193.1 222.5 202.8
0
2006 2007 2008 2009 2010
0
2006 2007 2008 2009 2010
0
2006 2007 2008 2009 2010
Pure Holiday
All Other Trips
Pure Holiday
All Other Trips
Pure Holiday
All Other Trips
£200
£150
£100
Average Spend per Trip
(£)
£205
£214
£219
£208
£213
£60
£40
Average Spend per
Night (£)
£55
£56
£59
£57
£60
4
3
2
Average Length of Trip
3.70 3.80 3.71 3.67 3.58
£50
£20
1
£0
2006 2007 2008 2009 2010
£0
2006 2007 2008 2009 2010
0
2006 2007 2008 2009 2010
Domestic Overnight Travel in UK – includes “pure” holiday trips only (excluding VFR holiday travel)

UK Holiday Trip 2010 Profile
%
100
80
60
40
Regional Profile
7 10
10
2
10
2
71 70
%
100
80
60
40
Destination Type
19 23
24 20
40
27
%
100
80
60
40
Accommodation Used
11 14
37
13
18
35
20
0
10 7
All Trips
Pure Holiday
London Rest of England N Ireland
Scotland
Wales
20
0
20
All Trips
Seaside
Small town
33
Pure Holiday
Large city/town
Countryside
20
0
34 38
All Trips
Hotel / Guest House
Own/other home
Pure Holiday
Self Catering
Other
%
Length of Trip
Seasonality
100
80
60
40
20
0
5 5
24
31
41
30
All Trips
43
20
Pure Holiday
1 night 2-3 nights 4-7 nights 8+ nights
% %
100
22 17
100
80
80
60
40
20
0
31 38
29
31
18 13
All Trips
Pure Holiday
Q1 Q2 Q3 Q4
Transport
10
10
3
13
2
9
74 79
Domestic Overnight Trips in UK – includes “pure” holiday trips only (excluding VFR holiday travel)
60
40
20
0
All Trips
Pure Holiday
Car Train Reg bus/coach Other