Pay Per Click Advertising what, why and who uses?

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Purpose of Proposal If you are running a business, you might heard about Pay per click advertising which return more than 300 percent or even higher with this form of advertisement. The sole purpose of this document is to make you aware that if you own a business, you should advertise on this form of Online advertisement i.e. PayPerclick Model. What is Pay Per Click Advertisement: Pay Per Click advertising is the practice of creating adverts using specific "keywords" or "keyphrases" to attract just the right kind of interested site visitor to your website. Whether your website is a commercial business site or it is a noncommercial site of any nature. A sound, well thought out and well executed Pay Per Click (PPC) campaign will deliver for you the visitors you want who are already preselected to ensure they have a genuine need or interest in your product. This means of course, "visitor traffic" for "traffic's" sake is a wasted effort. You or your organization want visitors who want or are interested in your product. "Conversion" is the subject of converting site visitors into buyers, customers and clients of your products or services. It can also be the converting of website visitors into followers or adherents or supporters of a blog, social campaign, and various other noncommercial websites by content. Who clicks these ads? Often many people are skeptical of how so many ads on Google are clicked. Some comments express confusion on how industries pay billions for PPC ads when many individuals purport that they themselves never click PPC ads, or don't even see such ads. We've discovered that oftentimes, people do not realize that they may be clicking PPC ads. Google continues to give increasingly more prime SERP realestate to PPC ads. These ads are often so well camouflaged with natural results, that many users may not recognize the difference. What we can do you for you: eCaps Internet Solutions is thoroughly conversant with the entire highly varied range of techniques and technologies that make up the PPC campaign package. And, results and Confidential Document 2
successes are our game. We detail and manage all the aspects of creating and maintaining a successful PPC campaign. Keywords, being a crucial PPC technology component of any PPC goals, strategy, and campaign, get specific and expert attention. Services such as Google Adwords are thoroughly employed as part of PPC Management. You can be sure that eCaps Internet Solutions will deliver for your website and business, all the reward of a professional PPC marketing and promotional campaign. Our Approach: Keywords are a critical factor of PPC advertising. So as part of eCaps Internet Solutions approach, eCaps Internet Solutions makes sure to inform clients that their particular keywords and keyphrases can be tested using Pay Per Click. In this way, eCaps Internet Solutions approach includes functions of "test marketing," to the benefit of the client and their website. Our approach to PPC marketing involves an iterative (a repeating cycle), of activity that begins with a test of the first analytically derived keywords for the site. eCaps Internet Solutions derives those first keywords, and examines and tests all subsequent keywords, too. By a careful monitoring of all keywords involved in the PPC strategy and the overall SEO and Social strategy, real traffic response is detailed and any relevant "conversion" or even, excitement about a product or the entire website itself, are all recorded and reported in any strategy or policy consultation. And with the crucial and initial PPC results gathered, analysed and made into a workable, viable investment (increasing the amount of actual SEO to what is actually required to obtain high or highest placing in "organic search result listing"), eCaps Internet Solutions do a final test using the Adwords system to verify "impressions," meaning, how many times was the advert actually viewed by a live person. Such PPC initial "test marketing" proves or disproves the viability of any suggested or selected keywords. This is the kind of efficiency of action and consequence which eCaps Internet Solutions aims at with the eCaps Internet Solutions approach. Calculation of the Keyword’s expected cost per click [CPC]: To calculate the example keyword CPCs, we use Google's Keyword Tool and set the targeting options to US or some other location according to requirement while setting the preferred language as English. Next we set the keyword match type to broad. The resulting CPC was the estimated price for the top spot. If these CPCs look higher than what you are use to, you are probably targeting a different location, different language, different match types, or are not targeting the top spot. CostPerClicks for the top PPC spot can be significantly Confidential Document 3
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Pay Per Click Advertising what, why and who uses?

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