Download Product leaflet - Philips

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Agenda • Retail lighting trends • Value proposition: CDM Evolution • Specification benchmark • Benefits • Comparison – Mechanical – Color stability – Clean beam – Efficacy & Lm maintenance • Specifications • Competitive benchmark overview • Launch calendar & Competitive gear • FAQ • Ordering info Confidential 2
€ / m2 / month Two key trends in lighting Energy costs Electricity costs €5.57 €6.96 Brand effect 2020 Lighting enhances the creation and helps to convey the brand value. Therefore no compromises allowed on quality of light €3.57 €4.46 2010 2012 2014 2016 Nike, London McDonalds, Paris The main worry for European supermarkets and retailers is the cost of operations, of which electricity and logistics are the two biggest factors The brand “atmosphere” becomes the product which supersedes the physical item… and lighting is enabling Confidential Source: Accenture 2010, Eskom, Frost & Sullivan 2011 Source: Frost & Sullivan 3
Page 1: MASTERColour CDM Evolution Ultimate
Page 5 and 6: Evolution of specifications CDM CDM
Page 7 and 8: Save on re-lamping costs CDM First
Page 9 and 10: Comparison: Mechanical CDM CDM Elit
Page 11 and 12: Comparison: Clean beam No “gravit
Page 13 and 14: Target specifications CDM Evolution
Page 15 and 16: Launch calendar Wattage Type CDM /8
Page 17 and 18: FAQ’s Q: Will Philips keep the ex
Page 19 and 20: Ruud van der Zanden Business Develo

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