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BIODIVERSITY - Our Planet

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Darryl D’Monte<br />

President of<br />

the International Federation<br />

of Environmental Journalists<br />

Where’s<br />

the story?<br />

There is far too little coverage of<br />

biodiversity in the media — and this<br />

is as much due to lack of interest<br />

from journalists as to the indifference<br />

of editors. Journalists even find it<br />

difficult to grasp what biodiversity<br />

means. They are used to asking<br />

‘who?’, ‘what?’, ‘where?’ and so on,<br />

and the concept doesn’t always lend<br />

itself to such categorization: climate<br />

change or even the hole in the ozone<br />

layer are easier to comprehend. But<br />

they can scarcely be blamed: a survey<br />

conducted a few years ago of 25,000<br />

Europeans found that 70 per cent<br />

couldn’t define what it meant either.<br />

So, I recall American journalists<br />

covering the 1992 Rio Earth Summit<br />

referring to the controversial draft<br />

biodiversity convention as dealing<br />

with wild plants and animals —<br />

something everyone can understand.<br />

32 OUR PLANET OUR LIFE<br />

The International Federation of<br />

Environmental Journalists (IFEJ) —<br />

a global network formed in 1993 —<br />

has held several congresses around<br />

the world, but biodiversity has never<br />

featured as a theme. The International<br />

Year should belatedly help to<br />

correct this.<br />

This year the IPS International News<br />

Agency, in collaboration with IFEJ and<br />

other partners — CGIAR/Bioversity<br />

International and UNEP/CBD — has<br />

launched a global feature service which<br />

is looking for new angles on biodiversity.<br />

In particular, we are looking for the<br />

linkages between natural diversity,<br />

food security and climate change.<br />

The resulting suggestions for articles<br />

provide an illuminating insight into<br />

how journalists around the world view<br />

the subject.

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