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New product announcements EUROBIKE 2011

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Philips<br />

Stand: A5-202<br />

Theresienhoehe 12<br />

80339 München<br />

Germany<br />

Tel: +49 89 59042 1157<br />

Fax: +49 89 59042 1111<br />

E-Mail:<br />

volker.matheis@ketchumpleon.com<br />

Contact: Volker Matheis (Agentur<br />

Ketchum Pleon)<br />

Philips SafeRide® LED RearLight LumiRing (Battery- or Dynamo Driven)<br />

It is crucial for bicycle riders to be seen in time by other road users – from all<br />

sides. The new Philips rear light makes this possible through the innovative<br />

LumiRing: a light ring that spreads the light from six high-powered LEDs in a way<br />

that it can be seen from the side. Other commuters on the road can recognize the<br />

bicycle riders 320 degrees around the rear light.<br />

Philips<br />

Stand: A5-202<br />

Theresienhoehe 12<br />

80339 München<br />

Germany<br />

Tel: +49 89 59042 1157<br />

Fax: +49 89 59042 1111<br />

E-Mail:<br />

volker.matheis@ketchumpleon.com<br />

Contact: Volker Matheis (Agentur<br />

Ketchum Pleon)<br />

Philips SafeRide® LED BikeLight 40 (Battery- or Dynamo Driven)<br />

The SafeRide® LED BikeLight 40 shines up to 30 meters with a bright white light.<br />

A high luminance and the employment of a free form reflector focus the beam of<br />

light and increase the scope: the route is evenly lighted up – without glare. Due to<br />

the LUXEON® high-powered LEDs of 40 lux the LED lamp offers 3 times more<br />

light compared to the standard light.<br />

<strong>2011</strong> 156 / 181

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