Performance Research - Simon Riggs - PGCon
Performance Research - Simon Riggs - PGCon
Performance Research - Simon Riggs - PGCon
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+ Marketing<br />
Targeted Marketing<br />
requires off-line analyses<br />
Complex, long running<br />
analysis tasks, some adhoc<br />
analysis<br />
Identification of propensity<br />
to purchase/renew<br />
Pop-up surveys for<br />
customer satisfaction<br />
measurement<br />
Adds complexity to other<br />
transaction types<br />
Consumer<br />
Marketing<br />
Billing<br />
B2B<br />
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