How life came to Lazytown - Play the Game

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...your CUSTOMER... Travelled worldwide as a public speaker – 4000 live events in 52 different countries
An important note… It´s not about what we can teach children, but what <strong>the</strong>y can teach us...
Page 2: Two burning issues in the world tod
Page 6 and 7: Company culture we wanted to create
Page 8 and 9: Our dream... ...is to empower kids
Page 10 and 11: No role model in healthy lifestyle
Page 12 and 13: An important fact... People will ne
Page 14 and 15: ...what is a great idea?
Page 16 and 17: …and Timeless Universal Character
Page 25: Ok, we got the concept... ...then i
Page 29 and 30: Parents are the same… The 7 eleme
Page 31 and 32: ...your competitor Researched the m
Page 33 and 34: Our product is tested and tried We
Page 35 and 36: Books Interactive sound book, 2-7 y
Page 37 and 38: Videos/DVD´s/Music Videos/DVD´s/M
Page 39 and 40: Playing Cards
Page 41 and 42: Apparel
Page 43 and 44: Radio 24/7
Page 45 and 46: The LazyTown Economy
Page 47 and 48: The Energy Book
Page 50 and 51: The Energy Book-Retail
Page 52 and 53: The Scandinavian Health Award
Page 54 and 55: Health and Beauty
Page 56 and 57: Cereals
Page 58 and 59: The LazyTown Brand
Page 75 and 76: • We have the concept • We know
Page 77 and 78:
LazyTown Agency Network EXIM Brazil
Page 91 and 92:
The Traditional Market A regular pr
Page 93 and 94:
The 3 rd Element When brands have v
Page 95 and 96:
What is a Brand? The brand is not w
Page 97 and 98:
Think, Move & GO
Page 99 and 100:
MOVE Set things in motion. Add: •
Page 101 and 102:
Think, Move & GO
Page 104 and 105:
What’s Next? 18 more episodes Mov
Page 106:
380° Thank you
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How life came to Lazytown - Play the Game

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