September Issue - PLSN.com
September Issue - PLSN.com
September Issue - PLSN.com
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“Jere started with us when<br />
he was in his 20s,” recalls William<br />
Court Cohen, founder of Theatre<br />
Now, and now running Theatre<br />
Now West in San Francisco. “And<br />
even then he exhibited that rare<br />
<strong>com</strong>bination of greatness. He<br />
had a visionary technical understanding<br />
of the industry, unusually<br />
high business acumen, and<br />
he was a gentleman by anyone’s<br />
standard. Rarely are all three<br />
traits in one human being,<br />
especially at such a<br />
young age.”<br />
“An<br />
Opportunity”<br />
In 1982, at the age<br />
of 28, he started Harris<br />
Production Services<br />
(HPS) , a production management<br />
<strong>com</strong>pany serving<br />
the live entertainment<br />
industry, with Fred<br />
Gallo, Roy Sears, John<br />
Wolf and Kevin Baxley.<br />
Since its inception, Harris<br />
Production Services has<br />
been involved in more<br />
than 500 major productions,<br />
including Beauty<br />
and the Beast, Starlight<br />
Express, Madame Butterfly,<br />
An Inspector Calls,<br />
Sweet Charity and EFX.<br />
Four years later, with<br />
Gallo, Scenic Technologies<br />
was launched. One<br />
of their technological<br />
success stories was the<br />
introduction of Stage<br />
Command, a proprietary<br />
motion control system. This system has<br />
been used in such popular productions as The<br />
Phantom of the Opera, Les Misérables and Miss Saigon<br />
on Broadway, EFX and Masquerade in the Sky<br />
in Las Vegas, “Terminator 2 in 3D” and “Twister”<br />
at Universal Studios, and numerous corporate<br />
events, tradeshows and automotive shows.<br />
“We were dominant in the theatre business,<br />
but needed to branch out into the corporate and<br />
industrial world. In those days, the theatre business<br />
was slow in the summer time and our goal<br />
was to have work 52 weeks a year.”<br />
In those early days it was easy enough to<br />
get a meeting with corporate clients, but they<br />
had to be convinced to pull the trigger. First of all,<br />
Harris had to convince them that while he had<br />
a growing list of impressive Broadway credits,<br />
a corporate show certainly wasn’t “below” him.<br />
And it wasn’t. For Harris, it’s taking the same approach—a<br />
professional show going off without<br />
a hitch—using different skills and disciplines but<br />
without changing the foundation of the craft. For<br />
example, often the rigging of an auto show would<br />
be more <strong>com</strong>plicated than a Broadway show, he<br />
points out. And it’s important that the Oldsmobile<br />
CEO be presented just as well as Mary Martin<br />
in Peter Pan. Each one is equally important.<br />
Ad info: www.plsn.<strong>com</strong>/rsc<br />
Ad info: www.plsn.<strong>com</strong>/rsc<br />
30 <strong>PLSN</strong> SEPTEMBER 2006<br />
www.<strong>PLSN</strong>.<strong>com</strong>