GEO Resource Book - Programa de Naciones Unidas para el Medio ...

Module 3
A training manual on integrated environmental assessment and reporting
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On WHO the strategy is targeting.
– Are there any other individuals or groups that should be added to the list?
– Media. Have you included the names of key journalists who are influential in your
country?
– NGOs. Have you included the names of key people in NGOs who might help to
promote the assessment’s recommendations?
– Now that you have zoomed in on your key actors, what are some of the broader
groups you should reach out to? What about women’s groups? Can they become
supporters of your work? What about village councils and district authorities? What
about Chambers of Commerce? What about youth organizations?
On WHAT:
– Discuss challenges you may face in engaging your key actors in order to more clearly
understand what those actors need to know.
On HOW:
– Keep in mind that messages depend on the results of your assessment.
– Do any of these messages relate to issues that are relevant to women? How can you
craft a message that will reach women effectively?
– Are there any other possible channels for communication? Have you thought about
ways to reach important minority voices, such as young people and people living
below the poverty line? How will you reach some of the broader groups like local
authorities, village councils and district administrations?
Step 5: Monitoring, evaluation and improvement of your impact strategy
Monitoring and evaluating mechanisms will be discussed in more detail in Module 8. But for now,
let’s think about some general signals that will tell you whether your strategy is having impact.
Plenary discussion
■ What are some indications that you are influencing your key actors?
■ What are some ways that you can keep track of your performance on the strategy?
Reality check and final plenary discussion
Preparing, implementing and monitoring an impact strategy takes time. What resources do you
think might be required to implement this strategy? If your resources are limited, what would be
the most critical elements that you would implement? Are there any partnerships you could form
to help you? For example, how might you work with your government communications department?
What does your group as a whole think of the draft strategy? What are its possibilities? What are
its limitations?
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