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• A crisis “unfolds”<br />

• Use Twitter to tell the story as it unfolds<br />

• Use Twitter to tell all pieces of the story<br />

Soyono: Preparing the media for bad news

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• A crisis “unfolds” • Use Twitter to tell the story as it unfolds • Use Twitter to tell all pieces of the story Soyono: Preparing the media for bad news

1. Establish a relationship first with the journalist. Consider using a personal Twitter account rather than an organizational account. 2. Use your organization’s account to follow all reporters and publications that have written stories about you. 3. Your tweets are public. One or more reporters will read what you tweet directly to one outlet. 4. Give credit where credit is due. If you retweet a story about your organization, give the credit to the journalist. 5. Provide an experience.

Page 1 and 2: Pamela Baker-Masson Associate Direc
Page 3 and 4: • A new version of the AP Daybook
Page 5 and 6: Panda artificial insemination (#Pan
Page 7: 3. Media professionals will “unfo

Pamela Baker-Masson - PR News

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