2013 NORTH AMERICA PROMOTION, MARKETING ... - PromaxBDA
2013 NORTH AMERICA PROMOTION, MARKETING ... - PromaxBDA
2013 NORTH AMERICA PROMOTION, MARKETING ... - PromaxBDA
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PR 24 – DESIGN<br />
ART DIRECTION & DESIGN: OUTDOOR/ENVIRONMENTAL/TRANSIT STATIC CAMPAIGN<br />
Any group of related static outdoor advertising designed to promote a channel/networks or program. Includes<br />
billboards, building sides, bus shelters, 3-D, etc. Submit photos of outdoor ads and include how they are placed in their<br />
environment.<br />
SUBMISSION REQUIREMENTS: Minimum three, maximum five, related but different items per entry to be judged as a unified whole.<br />
Entries containing more than five pieces of material may be disqualified. Print material may be uploaded as a .PDF or must be<br />
mounted and labeled. See entry guidelines in this document or on promaxbda.org for print entry specifications.<br />
PR 25 – PROMO|MKTG<br />
<strong>MARKETING</strong> PRESENTATION - PRINT OR SPECIALTY<br />
A single or combination of printed material or specialty items created to promote programming or facilities to<br />
affiliates, vendor capabilities, systems, advertisers, agencies or funders, etc. Open to broadcast or cable network,<br />
channel, station, content brand, cable or satellite provider, syndicator, studio, production compA, individual or entity.<br />
SUBMISSION REQUIREMENTS: Minimum one, maximum three, related but different items per entry to be judged as a unified whole.<br />
Submit original material. Printed materials must be mounted. Digital upload option not available for this category<br />
PR 26 – PROMO|MKTG<br />
SALES <strong>PROMOTION</strong> - COLLATERAL/SPECIALTY<br />
A single or combination of sales promotional items created to promote a cable or broadcast network, a channel<br />
station or content brand, or satellite provider, syndicator, studio, production compA, to advertisers, agencies or<br />
investors, individual or entity.<br />
SUBMISSION REQUIREMENTS: Minimum one, maximum three, related but different items per entry to be judged as a unified whole.<br />
Submit original items<br />
PR 27 – PROMO|MKTG<br />
<strong>PROMOTION</strong>AL/PREMIUM ITEMS<br />
A single or combination promotional item such as: a T-shirt, premium, novelty item, etc., created to promote a<br />
broadcast or cable network, channel, station, content brand, cable or satellite provider, syndicator or studio,<br />
specifically.<br />
SUBMISSION REQUIREMENTS: Minimum one, maximum five, related but different items per entry to be judged as a unified whole.<br />
Each piece must be labeled. Digital upload option not available for this category.<br />
PR 28 – PROMO|MKTG<br />
HOLIDAY/SPECIAL EVENT/PRINT/ <strong>PROMOTION</strong>AL ITEMS<br />
A single or combination of printed materials or specialty items created to promote a holiday or special event for a<br />
broadcast or cable network, channel, station, content brand, cable or satellite provider, syndicator or studio,<br />
specifically.<br />
SUBMISSION REQUIREMENTS: Minimum one, maximum five, related but different items per entry to be judged as a unified whole.<br />
Each piece must be labeled. Digital upload option not available for this category.<br />
PR 29 – PROMO|MKTG<br />
STUNT <strong>PROMOTION</strong>: SPECIAL EVENT<br />
A single advertisement or series of advertisements that use a surprising, out-of the-ordinary creative approach to the<br />
promotion of a one-time programming or network/channel or station event.<br />
SUBMISSION REQUIREMENTS: Minimum one, maximum five, related but different items per entry to be judged as a unified whole.<br />
Submit original items. Printed material must be mounted. Digital upload option not available for this category<br />
CRAFT CATEGORIES<br />
C 01 – DESIGN<br />
ILLUSTRATION FOR PRINT<br />
PAGE 33 OF 35
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