INSPIRED AND ACTIONABLE IDEAS - Prophet

About Prophet
Our Services
Prophet offers a
wide array of brand
and marketing
services.
BRAND | Differentiation is no longer enough. That’s why the goal of any
brand strategy should be to establish market leadership. We can help
you define what your brand should stand for over time—and determine
what it’s going to take to get there. Our experts can work with you to drive
brand relevance among stakeholders, gauge how your brand impacts
customer behaviour in a given category, identify opportunities to extend it
into new markets and segments, establish the ideal roles and relationships
among brands in a portfolio, and more.
MARKETING | The savviest businesses know that breakthrough comes
from meaningful customer connections. Prophet helps clients bring the
critical and often overlooked dimension of connections into their marketing
arsenal. Understanding how distinct customer groups advance on their
path to purchase leads to the creation of innovative signature touchpoints
that motivate customers at key stages along the way. The result is
three-dimensional marketing—marketing that brings great products and
effective messaging together with engaging customer connections to build
greater customer loyalty as well as attract new customers.
We collaborate with our clients to devise
strategies and programmes that create positive,
material impact for their businesses—from
developing new platforms for sustainable
growth, to enhanced global brand management
capabilities, to more effective allocation of
investments, to more compelling branded
experiences.
To learn more, read on, visit prophet.com, or
contact any of our offices.
INNOVATION | Leading companies recognize the need to continually
innovate to uncover new sources of revenue, sustainable competitive
advantage, and business growth. Our innovation consultants
explore strategy with fresh eyes, uncover new and unexpected
sources of inspiration, and bring a rare mix of bold imagination and
disciplined pragmatism. From new products, services, and business
models to replicable innovation processes and a culture that fosters
entrepreneurship, we can help you meet growth challenges of all shapes
and sizes.
DESIGN | At its best, design can inspire the observer or user to think
and feel differently about a product, service, or experience. And when
designers are faced with the task of creating such moments, they also
need to be inspired in ways that lead them to imagine a new way, a new
thing, or a new approach to putting the parts together. The Prophet design
team makes inspiration an essential element in how we work with each
other and with our clients. We have made it our life’s work to provide the
bridge from solid strategic rationale to the communications and experiences
that drive impression, emotion, and behaviour.
ANALYTICS | Prophet has unrivalled experience in working with
marketers across a host of analytics needs. Measuring ad effects through
marketing mix modeling. Helping to weigh more effective allocation of
spend across your portfolio. Optimising your strategic price ladders and
SKU mix. Ultimately, we help marketers find clarity and insights in the data,
identifying which customers matter most and the mix of levers that will
have the greatest impact on accelerating growth.
DIGITAL | The digital realm is relentless, omnipresent, and chaotic.
Prophet helps you better balance and manage the chaos so you can more
effectively mine the many opportunities for success in the digital realm.
In fact, the chaos represents a great opportunity for shared storytelling
between your brand and your customers, and a powerful route to better
customer engagement. Our holistic perspective ensures that digital is
seamlessly and effectively integrated into your brand and marketing
strategy.
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