Chapter24 Fifties America Ike.pdf - KenyonUSHistory
Chapter24 Fifties America Ike.pdf - KenyonUSHistory
Chapter24 Fifties America Ike.pdf - KenyonUSHistory
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Consumerism<br />
• “Luxuries of today are the necessities of tomorrow”<br />
• Freedom = Ability to buy consumer goods<br />
• Debt: <strong>America</strong>ns comfortable living in debt<br />
• Market <strong>America</strong>n products around the world: Weapon<br />
in Cold War (Coca Cola, Levi)<br />
• By end of 50’s: 9/10 families own TV sets<br />
• TV replaces Newspapers, leisure activities, eating habits<br />
• TV ads = Suburban good life of endless consumption<br />
• Car = essential to enjoying <strong>America</strong>n Freedom<br />
• By 1960: 80% of families own a car<br />
• Cars designed to out of style and promote future sales
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