3rd semester
3rd semester
3rd semester
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33<br />
3.8 - BUSINESS MANAGEMENT AND APPAREL<br />
MERCHANDISING - I<br />
L T P<br />
UNIT – I 2 - -<br />
1. Project identification, analysis and report writing.<br />
2. Use of terminology<br />
UNIT – II<br />
1. Costing a product.<br />
a. Costing functions<br />
b. The Cost Sheet<br />
c. Wholesale Pricing<br />
d. Cost Merchandising<br />
2. Purchasing of Piece goods<br />
a. Piece goods inspection<br />
UNIT – III<br />
1. Management Techniques<br />
a. Leadership, authority, responsibility, characteristics of business.<br />
b. Financial Transaction, Cash Flow, Book Keeping<br />
UNIT – IV<br />
1. Market Survey and changing fashion trends.<br />
2. Distribution Policy<br />
3. Sales Promotion<br />
UNIT – V<br />
1. Selling to Retailers<br />
a. Corporate Selling<br />
b. Sales Representatives<br />
c. Selling Incentives<br />
d. Orders<br />
e. Manufacturer-Retailer Relationships
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