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www.belvg.com - Ecommerce Solutions and third party software integration
What is PrestaShop
As stated in the General Public License, PrestаShоp is a free distributed software. Although it is a
freeware, its modules, templates and themes are distributed on paid basis via the PrestаShоp store.
Officially launched in August 2007, it was initially focusing on small businesses and start-ups.
Currently PrestаShоp has been translated and is available in various degrees in more than 40
languages. It was awarded Best Open Source E-commerce Applications at Pасkt 2010 Open Source
Awards and Best Open Source Business Application in 2011 at Open Source Awards.
PrestаShоp is easy to install and set up, has many settings options available & low system
requirements for hosting server: Apache web server 1.3 or later with PHP 5 or above & MySQL 5.
It supports various payment systems, such as PayPal, Google Checkout, Payments Pro via API,
Authоrize.net and Skrill.
The main functionality can easily be expanded with additionally installed modules. It is also actively
using Ajax technology, both for front end and back end.
The number of features available in PrestаShоp is really amazing: one-page checkout, the ability to
provide customers with a large variety of products and product attributes, various delivery options
which can vary depending on a customer location, logistics control (taxes, restrictions on delivery,
weight and many other) and the ability to apply custom messages. It has a well-developed tracking
system and configurable currency exchange rates, customers also have an option to choose their
preferred currency. On the top of that, the system is equipped with all necessary features for search
engine optimization purposes.
Another important feature is the reporting and liability system analytics:
Visitors’ statistics – provides statistics data powered by Prestashop about who your customers are and
where they come from. Includes the possibility of viewing customers’ profiles.
Statistics for sales and orders – allows you to find out the most profitable day, when you get most
sales. Directory statistics – helps determine the ‘’best’’ content as well as find out and view your best
sellers and top directories. Affiliate statistics – provides data about who of your partners send most
traffic to your website so you can respond to any situation in a timely manner.
There is also a large number of different useful built-in advertising and marketing tools: for instance,
the ability to send automated follow-up e-mails and e-mail available offers, the ability to run loyalty
program which offers different rewards for your customers. The feature “Send to a friend” gives your
customers possibilities of getting special discount if they involve their friends. Vouchers, coupons and
many more.
As you see, PrestаShоp is a simple and easy solution for E-commerce with its obvious benefits.
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