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OUTLOOK FOR 2010<br />

Continue profitable growth and strengthen<br />

market positions, while at the same time<br />

reducing net debt<br />

CORE PARTNERSHIPS<br />

<strong>Sonae</strong> Sierra<br />

Ensure that the business remains resilient by<br />

controlling costs and reducing capital employed. ed<br />

Explore growth opportunities when the economy<br />

recovers (accelerate the pace of development<br />

and entry into new countries).<br />

<strong>Sonae</strong>com<br />

Manage cash flow and optimize operational<br />

efficiency.<br />

i<br />

Ensure continuous market share gain<br />

in the mobile segment.<br />

Continue efforts to make operational improvements<br />

in spite of the fall in consumption in certain sectors<br />

in Europe.<br />

Speed up expansion in Brazil.<br />

Prepare the company for European recovery (freeing<br />

up capital and starting up with the best projects).<br />

48

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