director of nz - APRA
director of nz - APRA
director of nz - APRA
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MEMBER NEWS<br />
Sally Howland, Director Member Services, <strong>APRA</strong><br />
THE DEEN<br />
MUSIC BUSINESS PROFILE<br />
Dean Ormston, Director, General Performance Licensing, <strong>APRA</strong><br />
On-line cue-sheet facility<br />
The ability to submit cue-sheet information<br />
electronically to <strong>APRA</strong> is now a reality. Developed<br />
in-house by <strong>APRA</strong>, the on-line cue-sheet facility,<br />
created specifically for members working in film and<br />
television as well as broadcasters and producers <strong>of</strong><br />
audio visual product, is the latest on-line service<br />
available to members via the <strong>APRA</strong> website.<br />
The new system has twin aims:<br />
• to provide members and music users with an<br />
accessible and efficient system <strong>of</strong> capturing cuesheet<br />
related data electronically by access to a<br />
web based system, and<br />
• to enable <strong>APRA</strong> to make significant efficiencies<br />
in cue-sheet data management<br />
One <strong>of</strong> the principle features <strong>of</strong> the system which<br />
will deliver resource efficiencies is its integration<br />
capabilities with <strong>APRA</strong>’s proprietary computer<br />
system, CMS (Copyright Management System).<br />
Live Performance – ALERT!<br />
Most members will be familiar with <strong>APRA</strong>’s<br />
LPR (Live Performance Return) system, which<br />
relies on members’ self reporting <strong>of</strong> gigs for<br />
distribution purposes. As such, the system is<br />
wholly dependant upon the honesty and<br />
accuracy <strong>of</strong> members’ claims. Sadly, it<br />
appears that some members have been<br />
overstating their submissions. The effect <strong>of</strong><br />
this is that, ultimately, the LPR distribution<br />
pool is diminished by inaccurate claims with<br />
lower royalty returns to members.<br />
Because <strong>of</strong> the increasing number <strong>of</strong><br />
inaccurate claims, <strong>APRA</strong> has stepped up its<br />
verification program <strong>of</strong> LPR claims to ensure<br />
fair and equitable distributions to all<br />
members. For the benefit <strong>of</strong> members, the<br />
verification program will centre on the<br />
NZ Pay TV<br />
Whilst the web-based system quite simply provides<br />
an alternative to the traditional paper based cuesheet<br />
by enabling users to lodge data on-line, the<br />
resultant administrative benefits will be realised<br />
through much <strong>of</strong> the back-end processing<br />
functionality, previously undertaken manually.<br />
At the forefront <strong>of</strong> international best practice and one<br />
<strong>of</strong> only few such applications available around<br />
the world, features <strong>of</strong> the new system include:<br />
• on-line search facility<br />
• cloning functionality<br />
• secure members/client log-on<br />
• automatic production & works matching<br />
• collation <strong>of</strong> multiple work entries<br />
Members wishing to use the new system should<br />
contact Michelle O’Donnell on 02 9935 7959 or<br />
email modonnell@apra.com.au.<br />
following three-point plan:<br />
1) Gig tracking – <strong>APRA</strong>’s General Performing<br />
Licensing Department maintains a “gig-track”<br />
data base which records all advertised gigs<br />
nationally.<br />
2) Compliance Officers - will attend specified<br />
gigs to determine;<br />
a. The number <strong>of</strong> works performed<br />
b. The ratio <strong>of</strong> original works to cover<br />
versions performed<br />
3) Venue check – Verification <strong>of</strong> actual<br />
performances will be sought from licensees.<br />
Information collected from the above three<br />
sources will then be matched against claims<br />
from members to determine accuracy. <strong>APRA</strong><br />
cannot accept LPRs which are inaccurate and<br />
will not distribute on the basis <strong>of</strong> false<br />
information. In the event <strong>of</strong> conflicting details,<br />
members will be asked to submit a Statutory<br />
Declaration to accompany their claims.<br />
The importance <strong>of</strong> maintaining the integrity<br />
<strong>of</strong> the <strong>APRA</strong> system is critical to its success.<br />
The verification program is an important part<br />
<strong>of</strong> the <strong>APRA</strong> system, and just because you are<br />
asked to submit a statutory declaration does<br />
not mean that <strong>APRA</strong> believes you have<br />
deliberately submitted incorrect information.<br />
As many LPRs as practical will be verified.<br />
Please note that <strong>APRA</strong> takes a particularly strong<br />
view against fraudulent claims and will have no<br />
hesitation in initiating legal proceedings should<br />
the circumstances warrant it.<br />
<strong>APRA</strong>’s distribution analysis <strong>of</strong> New Zealand Pay TV has undergone a significant review with the result that an additional eight channels,<br />
including two dedicated music channels J2 and Juice are now subject to a census (100%) analysis. The new scheme comes into effect from<br />
D40A; that is the performance period commencing 1 July 2002. The New Zealand channels included for distribution are:<br />
Cartoon Network, Discovery, Hallmark, Juice, J2, Movie Max, National Geographic, Nickelodeon, Sky 1, Sky Movie, TCM<br />
Important: Statements covering New Zealand earnings<br />
Trans-Tasman fiscal and governance requirements have necessitated<br />
the incorporation by <strong>APRA</strong> <strong>of</strong> a New Zealand subsidiary company.<br />
One important result <strong>of</strong> the change is that members' earnings will in<br />
future be separated into Australian-sourced income, which will<br />
appear in the normal statement, and New Zealand-sourced income,<br />
which will appear in a second statement under the heading <strong>APRA</strong> NZ Ltd.<br />
If any members have queries, or experience difficulties with the new<br />
arrangements, please contact our Member Services Department.<br />
In the November 2000 edition <strong>of</strong> APrap<br />
we presented the research <strong>APRA</strong> had<br />
undertaken in evaluating the use <strong>of</strong> music<br />
to market your business. In terms <strong>of</strong><br />
understanding the benefits <strong>of</strong> using music<br />
and implementing appropriate strategies<br />
to exploit such benefits, few venues in<br />
Australia can match the level <strong>of</strong> insight,<br />
strategy and innovation demonstrated by<br />
a particular Perth venue. The Aberdeen<br />
Hotel or The deen, as it is more<br />
commonly known in Perth, is not only<br />
a local institution but an evolving<br />
entertainment venue success story.<br />
The deen does it so well that we invited<br />
the owner, John Boucaut, and Manager,<br />
Tim Caporn, to join us at the Australian<br />
Hotels Association National Conference in<br />
Melbourne in 2001, where we presented<br />
<strong>APRA</strong>’s research to date. John starred as a<br />
panelist, describing how his venue worked<br />
and taking questions from the floor.<br />
What’s unique about The deen is the<br />
strategy behind the use <strong>of</strong> music. There<br />
is an amazing attention to detail<br />
designed to focus on the experience <strong>of</strong><br />
the visitor (punter) and which reflects<br />
management’s understanding <strong>of</strong> their<br />
target market. As a result they have<br />
created a venue that generates<br />
movement and demands investigation.<br />
The space is divided into clearly defined<br />
zones, each with its own characteristic<br />
form <strong>of</strong> music, entertainment and fitout.<br />
From the moment you enter the<br />
venue you are drawn to its diversity.<br />
Zone 1 is the first contact with the<br />
venue and tends to be the busiest bar as<br />
punters pick up their first drink to<br />
“cruise” the venue. The artwork behind<br />
the bar is constantly changing and<br />
provides an added visual. From here,<br />
punters can move between Zone 3’s live<br />
bands and DJs, playing ‘80s & ‘90s party<br />
classics, to the Zone 2 dance arena with<br />
DJs spinning commercial dance tunes.<br />
Upstairs is Zone 5 with its “transit<br />
lounge” vibe; punters can retreat to this<br />
area for a break, relaxing to the rotation<br />
<strong>of</strong> DJs playing down temp lounge<br />
grooves, French house and French hip<br />
hop. Zone 6 is used predominantly for<br />
functions until 10pm and then opens to<br />
the public. Punters in this area look over<br />
Zone 3 to bands and DJs and via<br />
monitors can also watch what is<br />
happening in all other Zones, including<br />
zones which provide concept pool tables<br />
(round, Y-shaped and L-shaped varieties),<br />
airy balconies and the ability to bar-hop<br />
without leaving the building.<br />
In ensuring a memorable experience for<br />
those inside, the venue boasts state <strong>of</strong><br />
the art lighting (6,000 lighting effects)<br />
and sound and a full-time Audio-Visual<br />
(AV) technician who oversees the $2M<br />
AV investment. For those outside, a 6.3m<br />
TV attached to the outside <strong>of</strong> the venue<br />
creates huge interest and is used to<br />
advertise weekly functions, competitions<br />
and most importantly images <strong>of</strong> what<br />
you’re missing out on inside.<br />
What’s really impressive is the extent to<br />
which The deen manages the music<br />
performed at the venue. DJs are used to<br />
provide context for live bands, entertain<br />
in band breaks and most impressively<br />
use the music to move punters between<br />
bars to keep things busy. Bands and DJs<br />
compare playlists on the night to ensure<br />
that there is no cross-over and that the<br />
same music is not played in the different<br />
Zones <strong>of</strong> the venue.<br />
The deen's website (www.thedeen.com.au)<br />
reflects the interactive nature <strong>of</strong> the<br />
venue and a desire to develop an<br />
ongoing relationship with punters.<br />
Margot Stafford, The deen’s Functions<br />
and Promotions Manager, says the<br />
website is proving to be a vital tool in<br />
promoting the venue and has contributed<br />
to the compounding customer loyalty<br />
since opening the doors back in May<br />
1998. How do they know this? They’ve<br />
asked their target market – Perth’s 18-45<br />
social set – who have happily handed<br />
over their email addresses and taken part<br />
in online surveys. And how do they know<br />
it’s working? Prior to the current<br />
management taking hold, the Aberdeen<br />
Hotel had 1000 punters a week. This has<br />
grown to and now holds at over 12,000<br />
each week.<br />
On the website you can join The deen's<br />
mailing list, complete an online survey,<br />
enter weekly competitions on the<br />
"compzone" and view The deen's own<br />
movie. The photo page is updated twice<br />
a week and proves to be the most<br />
popular area <strong>of</strong> the site. The site also<br />
covers information on The deen's bands<br />
(covers and originals), DJs, dancers and<br />
an up to the minute gig guide. The intent is to create a<br />
one stop shop for all you need to know about the venue.<br />
The deen has a clear mission, to be market leader in<br />
providing entertainment at the highest level. In this<br />
it succeeds.<br />
Thanks to John Boucaut and Margot Stafford for<br />
providing reference material.<br />
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