05.08.2014 Views

Unexpected clarity. Unbiased views. Unconventional actions.

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We’re BrightBlue Partners!<br />

A<br />

s leaders, we’ve all been there. <br />

Either in the weeds and stuck, pressure<br />

mounting for ideas, action and results. <br />

Or running at warp speed, trying to juggle<br />

all the balls – making decisions, handling<br />

the daily “fire-fights,” getting the right<br />

people hired and up to speed, meeting<br />

deadlines (whether it’s a new product<br />

launch or board meeting) – worrying there<br />

is either too little or too much business.<br />

No matter the challenge, one critical thing<br />

leaders need is unbiased, unfiltered, <br />

unemotional information, insights and<br />

ideas to form strategic plans that have<br />

validation for success.<br />

Unfortunately, getting an honest view of<br />

reality from those within the organization,<br />

not only takes considerable time, but rarely<br />

is presented to you without biases,<br />

agendas, assumptions, or plain lack of<br />

knowledge.<br />

We started BrightBlue Partners because<br />

we’ve been in your shoes – as corporate<br />

executives within Fortune 500 companies<br />

to CEOs of our own businesses and nonprofits.<br />

We’ve raised external funding and bootstrapped<br />

our ventures. We’ve faced up<br />

and down markets, and had payroll/<br />

investor pressures. We invented new<br />

services, products and apps that needed<br />

aggressive launches targeted and<br />

positioned for the right buyer in the right<br />

market segment with a competitive,<br />

compelling differentiator.<br />

Today BrightBlue Partners’ mission<br />

leverages our past to help your future. We<br />

want to earn our value as a trusted<br />

resource to gather information, insights,<br />

and ideas – from inside and outside the<br />

organization. To validate issues and/or<br />

opportunities. And to give you actionable<br />

options and plans that can be managed by<br />

us and/or your team in order to realize you<br />

and your groups’ full potential.<br />

Karen See Sanjay Parekh Natalie Ross<br />

3

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