LAB BAGS

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WHAT DOES <strong>LAB</strong> <strong>BAGS</strong> HAVE TO OFFER? Lab Bags mainly offers a unique service wherein customers are able to customize their own bags according to their preferences. This allows the customers to be their own artists and designers of bags. The overall experience of designing the bag is the value proposition of the company. Lab Bags competes in an intense competitive market. Euromonitor (2014) shows that the current value of the bag industry continues and will continue to grow in the next few years. The strong growth can be a cause of the increasingincomeearnedbyFilipinoswhichboosttheir purchasingpowerorcanalsobeacauseoftheincreasing tourist arrivals here in the Philippines. Today, not just “bag producer” competes in the bag industry but international apparel producers have already entered the market such as Nike, Uniqlo and Lacoste. Also forecastedbyEuromonitoristheabilityofbagproducers to use e-commerce or Internet retailing will make the competition tougher. It is therefore important for Lab Bags to continue to innovate and attract customers not just for short-term but for long-term as well. 4
MISSION AND VISION The Mission of The Lab Bags Company is to promote the artisans and designers living inside the customers by creating their own choice of bag. The vision of The Lab Bags Company is to be the premiere provider of completely customizable bags through innovative technology and services that the public trusts and values. 5
Page 1 and 2: LAB BAGS The newest custom-bag comp
Page 3: Company Background The Lab Bags Com
Page 7 and 8: COMPARATIVE CHARTS 5
Page 9 and 10: BUSINESS MODEL Competitive Environm
Page 11 and 12: SWOT Strengths -Customization of ba
Page 13 and 14: MARKETING PLAN With the current gen
Page 15 and 16: PRODUCTS 5

LAB BAGS

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