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Land Use, Market and Feasibility Analysis and Cash Flow

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<strong>Market</strong> Area Specification <strong>and</strong> Gravity<br />

Reilly Competitive Capture Model:<br />

Ba = Pa * Db<br />

2<br />

Bb Pb Da<br />

Ba = proportion of intermediate consumer<br />

business attracted to Center A<br />

Bb = proportion of intermediate consumer<br />

business attracted to Center B<br />

Da = distance from interim customer to A<br />

Db = distance from interim customer to B

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