DOPAMIN MODELS - Interview HARBOR Magazine (english)
An insight into the reality and the life of an international model HARBOR Magazine 1/2014 © HARBOR Magazine & DOPAMIN MODELS
An insight into the reality and the life of an international model HARBOR Magazine 1/2014 © HARBOR Magazine & DOPAMIN MODELS
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SO PRETTY!<br />
What is the truth about glamour and luxury? Model Dino Busch gives<br />
an insight into the reality and the life of an international model<br />
– over and above casting shows and TV shows.<br />
Foto Claudius Holzmann<br />
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How does a model get discovered and what are<br />
the requirements to be able to work as a model?<br />
Dino Busch: Talent shows try to give a fake impression of<br />
what real life is supposed to look like. Tons of tests and<br />
‘competitions’ for all kinds of different characters. Wallflower<br />
meets arrogant urban-chic. The more drama, the<br />
better. Does anybody in these formats really want to find<br />
the next top model or is it all about making a profit? The<br />
product has to be sold, and in this case the product is<br />
the show, not the models. Most of the successful models<br />
never planned on becoming a model or even dreamed<br />
of becoming successful. As a young teenager, I was already<br />
scouted twice on the streets. At the age of 17½, my<br />
pictures caught my agent’s attention on facebook and<br />
that’s how I started.<br />
Carsten Drochner: First of all, it was Dino’s face that<br />
caught my attention. He was photogenic in all private<br />
snaps I saw of him. To be pretty is not enough though. You<br />
have to have that little something. Also, Dino works as a<br />
photographer, and I was impressed by the work he created<br />
with his friends. He has an eye for aesthetics and the<br />
ability to capture moments and emotions precisely.<br />
Dino Busch: Many models were bullied throughout their<br />
childhood because of their looks. Too tall, too skinny, too<br />
boring. Sometimes it’s just the nose, the mouth or the<br />
chin. Gisele Bundchen used to be bullied because of her<br />
skinny body. But it is precisely these features that make<br />
a person interesting. But looks alone are not enough. As<br />
a photographer, I would say a model is only photogenic<br />
when that person has vibrancy. Something special that<br />
enables the model to fascinate people.<br />
Carsten Drochner: For many agencies and clients, the<br />
looks are all that matters when it comes to booking a<br />
model. Many agencies change new for old models on a<br />
daily basis. For us, character and personality are very important.<br />
Something that makes a person stand out from<br />
the crowd. Next to personality and singularity, versatility,<br />
self confidence and motivation are important. And of<br />
course, soft skills such as politeness, good behaviour, reliability<br />
and the ability to cooperate with people. If all these<br />
points are fulfilled and there is a family that supports you,<br />
the requirements to start working as a good model are<br />
also fulfilled.<br />
Does the biggest responsibility lie in the hands of the mother<br />
agencies or model managers?<br />
Carsten Drochner: The most reliable and responsible agencies<br />
not only invest in teaching the models and preparing<br />
them for the job; they support the development of these<br />
young people into strong personalities. Self-confidence,<br />
self-esteem and knowledge help them to be a partner<br />
for all clients and their productions. They don’t only care<br />
about maximising their profit but about achieving what is<br />
best for their protégés. Not only financially, but also guaranteeing<br />
them a trustworthy contract throughout, good<br />
and safe basic conditions in their own country and while<br />
they are on their travels, and protection from exploitation<br />
and disrespectful behaviour.<br />
Dino Busch: Many agencies worldwide try to escape their<br />
responsibility and leave their models alone. Only a minority<br />
of models have parents with knowledge of the law<br />
who can check the details of contracts. But it’s not only<br />
about the contracts. A good agency supports its models<br />
at all times and helps them wherever possible, even when<br />
they are on the other side of the world at that moment.<br />
What time do you get up in the mornings, what role does<br />
having to be patient play in your everyday life, and what<br />
does a model have to do during a typical day?<br />
Dino Busch: Normally, the agency sends the appointments<br />
for the next day in the evening via email: castings,<br />
go-sees, and during fashion weeks in the big fashion capitals,<br />
up to twelve castings per day all over town. This<br />
means a lot of queuing and waiting in lines of up to 200<br />
models, all hoping to book this one runway job. It is important<br />
to remember that decisions during castings are 100%<br />
subjective. During fashion weeks, the person him or herself<br />
unfortunately isn’t important at all. Casting directors<br />
and clients are looking for a mannequin who can present<br />
their own fashion in the best way possible. Two hours’ waiting<br />
for a quick “Hello” and “Thanks for coming”. Eleven<br />
appointments left.<br />
At castings for photo shoots, personal values are more<br />
important. The team may be working together for up to<br />
several days in a row. That’s why photographers find the<br />
personality very important. Diva behaviour and bitching<br />
around on set is a danger to the success of the project.<br />
But also on a photo shoot, patience is a must-have. Waiting,<br />
fitting, waiting again, then hair and make-up. Wai-<br />
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Foto Nghia Truong<br />
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ting again, light testing, waiting and then the shoot starts.<br />
Waiting again if the set isn’t built properly yet and so on.<br />
So a ten to twelve-hour shooting day consists of a lot of<br />
waiting and at the same time being ready at all times.<br />
What is the truth and what are the myths of the jetset life?<br />
What role does money play in the industry, and why do<br />
catalogues pay the rent?<br />
Dino Busch: In the 90s, models were superstars: Claudia,<br />
Naomi, Linda, Christy. They had strong, unique looks.<br />
That’s why they have still been getting booked recently.<br />
And this in a time of short-lasting fashion trends, in which<br />
models don’t even survive for a decade. In many shows,<br />
it’s already hard to tell the difference between the young<br />
models on the runway. But still many brands are screaming<br />
for a new selection of new faces. This leads to agencies<br />
having massive newcomer boards. The person is not<br />
important anymore, the agency’s model ID is more than<br />
enough. It’s not unusual that only 10% of models in an<br />
agency actually make money. The other 90% are exchanged<br />
really fast. Only a few are making big money<br />
and live off that. Those who have recognisable faces<br />
and spent a lot of time in their career. Being pretty is not<br />
enough. You have to be able to express the values of those<br />
clients and brands who booked you. You need to be<br />
versatile and be able to present emotions and moods.<br />
Talent is a basic requirement, but to be a good model,<br />
you have to learn your craft. You need elements of acting,<br />
dancing and other disciplines. The most glamorous<br />
jobs, beautiful editorials for major magazines and runway<br />
jobs make the least profit. They are your publicity. But<br />
they don’t pay the bills. Neither is the payment enough<br />
for other basic needs such as food, clothes and so on. Big<br />
campaigns are the best thing that can happen to you.<br />
But there are not so many of them. The most glamorous<br />
jobs such as editorials for the big magazines and runway<br />
jobs do not really pay. They are basically all about PR.<br />
But that doesn’t pay the bills. Neither is it enough for the<br />
other expenses in your everyday life such as food, phone<br />
bills, clothes etc. Advertising campaigns are the best<br />
that can happen to you. But there are not that many of<br />
those out there. The money you earn for your life is made<br />
through catalogue jobs. And what is the truth about the<br />
luxurious lifestyle everybody is talking about? This happens<br />
in between the pages of the magazines and at all<br />
the events models get invited to. But canapés with caviar<br />
and champagne don’t keep you fed in the long term.<br />
Where do you work? Which markets are interesting for<br />
models, and is there more than just Paris, Milan and New<br />
York?<br />
Dino Busch: Big names such as Paris, Milan and New York<br />
represent fashion. That’s where all the big shows take<br />
place. Many ads and editorials are shot here. But the<br />
photo studios are not as glamorous as you might think.<br />
You are there to fulfil a purpose, and you work and try<br />
to achieve the result the client wants and nothing more.<br />
And you work wherever clients, producers and production<br />
companies have their offices. This might be Hamburg<br />
or Düsseldorf in Germany. Or even not so amazing cities<br />
such as Guangzhou in China and Bombay in India.<br />
The 101 of modelling<br />
Dino Busch: The work of a model seems to look very easy.<br />
But there are big differences between theory and reality.<br />
Let’s start from your mental condition. You always hear<br />
the word “No” and a lot of criticism about your body that<br />
is not always appropriate. You have to have a thick skin<br />
to survive that. The most important ability a model should<br />
possess next to soft skills (such as a healthy appearance,<br />
getting lots of sleep, a healthy diet and fitness) is patience.<br />
Modelling means waiting. Long flights, castings,<br />
fittings, make-up, show and shooting preparations. All of<br />
this takes time. So it’s not unusual to sit around at a job<br />
for several hours doing nothing. And this is way more exhausting<br />
in the long term than it sounds in the beginning.<br />
Also, publications and negotiations with other agencies<br />
can take weeks and weeks. So anyone who hasn’t got<br />
patience should look out for other job possibilities.<br />
When do you feel you’ve done a good day’s work?<br />
Dino Busch: You’ve done a good job when the client is<br />
happy and the model as well. The best-case scenario is,<br />
of course, that everybody is happy. But in the end, the<br />
model has to put his own interests aside. Criticism of the<br />
pictures, make-up or styling is an absolute no-no. You<br />
should rather try to let the client experience your passion<br />
and professionalism. A good model is only happy, when<br />
the client is happy. And the jobs should always be fun, of<br />
course!<br />
Din o<br />
How does modelling influence your personal career perspectives?<br />
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Foto Carina Jahn<br />
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Carsten Drochner: Modelling opens doors to job opportunities<br />
in a lot of non-classic employment fields. Companies<br />
have high expectations and are looking for personality.<br />
People who show enthusiasm and are able to give their<br />
best. They are looking for good communicative skills and<br />
expect the applicant to speak at least two languages fluently<br />
besides their mother tongue. The best-case scenario<br />
includes experience abroad and intercultural skills; this is<br />
because of increased globalisation. Also creativity, being<br />
able to work in a team, having the strength of your own<br />
convictions and the ability to be self-confident and independently<br />
minded; these are all qualities that are in high<br />
demand. What better way is there for young people to<br />
achieve all of this? Which other job can offer a young<br />
adult the chance to gain all this experience? Dino is way<br />
more independently minded than many other people of<br />
his age. He travels the world, lives alone and organises<br />
his daily life and himself all on his own. He is also able to<br />
meet many interesting people, which can help him get<br />
into other career paths after his modelling career is over.<br />
What sets you apart from other models and what are your<br />
special characteristics?<br />
Dino Busch: Every model is different, a different type. Obviously,<br />
I have my face and my body. That is important,<br />
because every client looks for a type of model that can<br />
represent his product in the best way possible. Other than<br />
that, I have to find other ways to convince the client to<br />
hire me. I always try to be positive, to have a positive vibrancy<br />
about myself, and I like to crack a joke from time to<br />
time. I have a lot of stamina, and even after working for<br />
ten hours, I am still excited. I love my job. The clients and<br />
people I work with see that, and I think you can also see<br />
it in the results.<br />
What sort of support have you had in the past and will you<br />
still need in the future?<br />
Dino Busch: Parents and good friends are essential in this<br />
superficial industry. You need help to adjust to the lifestyle<br />
and sometimes a shoulder to cry on. My parents support<br />
me in the best way possible; not only do they give me<br />
their time, they also supported me financially in the beginning.<br />
A good mother agency is also very important.<br />
The agency knows the business and can give better advice<br />
than friends who have no idea about the industry. So<br />
if you have good friends and a family who are looking after<br />
your back plus a good agency, you are good to go.<br />
What gets you really excited?<br />
Dino Busch: Everything about this job, to be honest. The<br />
friendships, the travelling, waiting at airports, the pictures,<br />
the shows, everything. It’s a great feeling, to be the<br />
centre part of a creative process and to create a result<br />
in the end, which wouldn’t have been possible without<br />
you. It’s a privilege to be creative, and that’s what excites<br />
me about my job. The whole package gives you so<br />
much that you couldn’t achieve in any other way at this<br />
point of life. The feeling of seeing yourself on billboards, in<br />
ads or in magazines is also incredible, and of course the<br />
payment plays a part in me being happy about it.<br />
What are the temptations and bad influences out there,<br />
and how do you resist them?<br />
Dino Busch: There are some. Models get a very privileged<br />
treatment. We don’t pay in clubs and get all drinks for<br />
free. That sounds like fun, but can become dangerous<br />
very fast, because there is no consistent routine in your<br />
life, there are no fixed times or days you are working. You<br />
need to have a strong personality and be responsible, to<br />
set yourself limits. And never go out clubbing before jobs<br />
and castings. The client deserves a model who has slept<br />
enough and is fit, who can work with 100% of energy on<br />
the job.<br />
What makes modelling so different and nice but still like<br />
every other job out there?<br />
Dino Busch: The job is often pictured in a completely<br />
wrong way; behind all the glamour of jet-setting, parties<br />
and billboards is a lot of work. It is a completely different<br />
work process than most other jobs, but it is also professional.<br />
Those five or seven pictures in a magazine can take<br />
up to ten hours of production. We don’t work everyday,<br />
but we work on weekends and always have to be prepared<br />
in case castings and jobs come up at the last minute.<br />
The job has many positive aspects, no doubt. Mentally<br />
and physically it is tough, the competition is big. The job is<br />
different from someone working in an office. But it is every<br />
bit as hard and not just a paid hobby or a paid vacation,<br />
like many people picture it to be.<br />
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What responsibilities do parents have, and what level of<br />
support is necessary?<br />
Parents should always be aware of their responsibility, no<br />
matter if the child is a minor or not.<br />
They invest time, money, patience and understanding<br />
into the modelling career of their child.<br />
Be careful about ads and offers from model and casting<br />
agencies that are looking for new models. Professional<br />
model agencies have their own scouts who approach<br />
new faces on the street, in the shopping mall or other locations<br />
of your everyday life.<br />
After getting in contact with the agency, there is an invitation<br />
to a free test shoot. The invitation should contain<br />
a request for a parent to attend in case of the model still<br />
being under age.<br />
Be very careful if you have to pay for the introduction and<br />
the shoot or if you have to join a paid course. A professional<br />
agency never charges. They believe in the new face,<br />
and they invest their money in the model; these expenses<br />
are going to be paid by future bookings of the model.<br />
Never sign a contract in a rush. Ask all questions you want<br />
to ask until all points are 100% clear. Especially in the modelling<br />
industry, there a many promises that will not be<br />
fulfilled in the end. It’s important to have a fair contract<br />
that covers all the small details. You might want to check<br />
this contract with a lawyer, just to be sure. Trusting people<br />
too easily can become dangerous. Especially under-age<br />
models should get special treatment. You have a very<br />
close relationship between model and agency, because<br />
it is the only consistent part of your job, since all the jobs<br />
are short term. They are the person you can trust when it<br />
comes to taking care of your career and your personal<br />
issues. These kind of agencies are hard to find. Is there someone<br />
who is able to always be there for the model, no<br />
matter what time of day or on the weekends? Problems<br />
in Asia, Australia, Indonesia or the States are not bound<br />
by the rules of an eight-hour working day and a five-day<br />
working week. The work with models requires a lot of responsibility,<br />
professionalism and integrity.<br />
The first steps<br />
Especially in the beginning, it is important that the ‘new<br />
face’ gets help to earn experiences. You need photographers<br />
who shoot for free. This is how the model gets<br />
self-confidence, experience, safety and good pictures to<br />
further their career. These shoots take a lot of time, lots of<br />
hours or a complete day and can be hundreds of kilometres<br />
away. The shoot itself might not cost, but you invest<br />
time and money for travelling out of your own pocket. International<br />
agencies only provide money for models who<br />
have already gained experience and who have a strong<br />
book. Modelling requires a lot of investment of your personal<br />
time. Time you cannot spend with your friends and<br />
on different hobbies. Especially under-age models should<br />
always travel with a person they trust and they feel safe<br />
with. Normally, not much can go wrong, even travelling<br />
internationally. But there are people who use this business<br />
to treat people without any respect and let models work<br />
in inhuman conditions. They can achieve this easily with<br />
models who come from poor families and dead-end situations.<br />
Especially East European models or models from<br />
South America from rather poor environments are in danger.<br />
Therefore ‘new face’ models need to build a strong<br />
personality. Self-confident young people who are able<br />
to say “no” and who just leave the studio if they feel something<br />
is wrong. And who know that their families and<br />
their agencies have their back in any case.<br />
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How to deal with criticism<br />
Competition is part of the business. It leads to a bigger<br />
selection and better prices for clients. Only the strongest<br />
providers can survive in the long term when it comes to<br />
quality or by offering a product the market does not cover<br />
yet. Modelling is not much different in that way. There<br />
are thousands of young people who get casted all over<br />
the world and get introduced to clients and agencies.<br />
Hundreds of boys and girls compete for a single job.<br />
The decision not to take a model has nothing to do with<br />
the person themselves and is never objective. The decision<br />
is always subjective. The client might not like the<br />
hair colour, the hips are too big or the nose doesn’t fit. All<br />
points made up from personal criteria. The problem is that<br />
there are human beings who have lost the connection<br />
to reality and lost their manners, who think of themselves<br />
as demigods and who have no social skills. It hurts if you<br />
always get negative comments about yourself and if you<br />
get insulted. Nobody can take that easily. That’s when<br />
you need your family and good friends who support you,<br />
who take time to listen, to talk and to cheer you up. Anyone<br />
who doesn’t have that will struggle a lot. All of the<br />
above should not leave a bad impression. The majority<br />
of people working in this industry are amazing. Photographers,<br />
stylists, designers, other models and clients. People<br />
who are fun to work with. Working in a professional field<br />
with lots of compliments and constructive criticism. You<br />
build many friendships that go further than just modelling.<br />
As a model you work hard on your body to gain an aesthetic<br />
physical appearance. A healthy diet is essential.<br />
Studies carried out at the Robert Koch Institute show<br />
that one in five of all teenagers between 11 and 17 have<br />
some kind of eating disorder, whereby the number of<br />
girls is double in comparison to boys. Models are in even<br />
greater danger, since they work in an industry that tells<br />
them what the ‘perfect’ measurements are. You have to<br />
watch out if your kid is eating enough and if it is getting<br />
everything that is important for a healthy development.<br />
Health is always the most important part.<br />
Summing up<br />
Inform yourself about the business. Only then will you be<br />
able to give advice. The most important thing is that parents<br />
have an open ear, because often they are the only<br />
ones who can actually help. This means you should Skype<br />
a lot, support as much as possible and take time to talk.<br />
About Dopamin Models<br />
Dopamin is a Boutique Model Management company.<br />
We think that a good model only comes in a combination<br />
of beauty with a strong character. That’s why we place a<br />
lot of value on the personality of our models.<br />
Our philosophy says that we take care of models represented<br />
by us with all our heart. For us, they are individuals,<br />
and safety and health is always of paramount importance<br />
to us. We try to support our models in developing<br />
not only their modelling career, but also their personal<br />
artistic career and their character development.<br />
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