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Designing for wellbeing

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can be described as design ethnography 6 . Design ethnographers aim at an<br />

empathetic dialogue with people and their “aim is to turn fieldwork into<br />

an exercise of imagination rather than mere data gathering” 7 . Similarly,<br />

trend <strong>for</strong>ecasting is about the imaginative interpretation of data 8 . Forecasters<br />

typically work by combining statistics and ethnographic material.<br />

But while designers with an empathetic stance towards users interpret<br />

data in the present tense, <strong>for</strong>ecasters build visions of future. They do this<br />

by having an understanding of possible future developments in society,<br />

economics, technology and politics. We were also aware of the downsides<br />

of emphasising methodology 9 . Sometimes the methods become a barrier<br />

behind which it is easy to hide and we wanted to avoid building them.<br />

There<strong>for</strong>e, we experimented with the idea of the user and aimed to see<br />

whether it is possible to act as a designer without “configuring users” and<br />

instead just try to build a dialogue between fellow people. Consequently,<br />

we felt that we did not need to teach any specific collaborative methods.<br />

And indeed, students’ spontaneous use of their existing knowledge proved<br />

to be enough, and released their attention <strong>for</strong> the design work. The design<br />

studio brought people together to work with a shared agenda and, simple<br />

as it may sound, it is such design work that should take place more often.<br />

A peculiar set of temporal dimensions was one of the main reasons<br />

why we think our design studio managed to bring people together. First,<br />

the far-reaching future, the year 2072, on which we aimed to shed light<br />

vis-a-vis suburban developments and their long-term consequences. At<br />

the same time we had to be present in the here and now in order to find<br />

6 Koskinen, I., Zimmerman, J., Binder, T., Redström, J., & Wensveen, S. (2012). Design research<br />

through practice. From the Lab, Field, and Showroom. Waltham, MA: Morgan Kaufmann.<br />

7 Koskinen et al. 2012: 76<br />

8 Brannon, E. L. (2000). Fashion Forecasting. New York: Fairchild publications.<br />

9 Redström, J. (2006). Towards user design? On the shift from object to user as the subject of<br />

design. Design Studies, 27(2), 123–139. The article is critical towards user-centred design and<br />

claims that even the most empathic designers all too often use user-centred methods to<br />

configure imaginary users as opposed to encountering real people.<br />

94 · Design studio in the field

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