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Outdoor Industry Association<br />
Outdoor Industry Association was founded in 1989 by a few visionary outdoor<br />
industry professionals who realized that “outdoor” was beginning to be<br />
recognized as <strong>more</strong> than just a passing consumer trend. They created OIA to<br />
preserve and promote standards for their industry. More than two decades later,<br />
our core purpose remains the same today.<br />
Reward Tag<br />
RewardTag.com is a new-age internet lost and found. A RewardTag is an<br />
adhesive label or key tag that users put on valuable items to protect them<br />
from loss. If an item is lost, the person who finds it can easily return it to<br />
the owner, and the owner can offer a reward for giving it back. RewardTag<br />
was founded in 2010 in Los Angeles, CA.<br />
The Conservation Alliance<br />
The Conservation Alliance’s mission is to engage businesses to fund and partner<br />
with organizations to protect wild places for their ha<strong>bit</strong>at and recreation values.<br />
Funding is directed to community-based campaigns to protect threatened wild<br />
ha<strong>bit</strong>at, preferably where outdoor enthusiasts recreate. The Alliance was founded<br />
in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty. The<br />
Conservation Alliance has <strong>more</strong> than 180 member companies, and disbursed <strong>more</strong><br />
than $1 million in 2011.
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