Regional Marketing and Development Plan - Tourism Victoria
Regional Marketing and Development Plan - Tourism Victoria
Regional Marketing and Development Plan - Tourism Victoria
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TABLE OF CONTENTS<br />
INTRODUCTION ..................................................................................................................................................... 3<br />
IMPROVING REGIONAL INDUSTRY STRUCTURES ............................................................................................... 3<br />
INDUSTRY STRUCTURES .............................................................................................................................................................................................4<br />
IMPROVING THE SUPPLY AND QUALITY OF TOURISM EXPERIENCES .............................................................. 5<br />
INVESTMENT AND INFRASTRUCTURE....................................................................................................................................................................... 5<br />
INCREASING CONSUMER DEMAND FOR REGIONAL TOURISM EXPERIENCES.................................................6<br />
DESTINATION MARKETING.........................................................................................................................................................................................6<br />
ONLINE ...........................................................................................................................................................................................................................11<br />
TOURING / ALLIANCE MARKETING .........................................................................................................................................................................11<br />
EVENTS...........................................................................................................................................................................................................................12<br />
RESEARCH.....................................................................................................................................................................................................................13<br />
ADDRESSING SKILLS, SERVICE STANDARD AND ENVIRONMENTAL SUSTAINABILITY ...................................14<br />
TOURISM EXCELLENCE ..............................................................................................................................................................................................14<br />
CONTACT DETAILS ...............................................................................................................................................15<br />
TOURISM VICTORIA’S REGIONAL MARKETING AND DEVELOPMENT PLAN 2011-2012: PHILLIP ISLAND 2