Gary Paterson, AOT - Tourism Victoria

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Asia – Is a fantastic source for business but it really requires careful research and clear understanding. • We work with 17 Asian Markets and every market is different • Some products are good for one Asia market but not the other Asia markets. • Malaysia and Hong Kong travellers love to do self drive holidays • Melbourne & <strong>Victoria</strong> is hugely important to all markets • The Language Skills across Asia dictate the type of traveller • FIT Traveller or a Group Traveller • Melbourne blessed with enormous range of Cuisine’s • Chinese travellers complain most Melbourne Chinese Restaurants are Cantonese style so we had to modify our product range to suit. • After Dinner activity is highly desirable (Shopping/Massage) • Are our products Asia Ready ?? (Free Wifi) (Ipod Docks in room) • Short Lead time / Lots of Changes
Northern Hemisphere Markets - UK , Europe, USA, Canada… • 2011 saw a big drop from these traditional markets • But 2012 has seen some return of business levels • For <strong>AOT</strong> YoY we have seen growth from France and Spain • These markets will come back – but not to the levels we saw 09 &10 • The premium/luxury end of the market is still there • Airfares from Europe to AUS are still very competitive (but high) • Emirates / QF partnership will help European business to AUS • A big note of caution to make sure we do not lose sight of Europe in all the Asian Hype as these markets will retract and go elsewhere. • Europeans travellers disperse much more into regional locations • AUSTRALIA / MELBOURNE / VICTORIA STILL HIGHLY DESIRABLE AND ON MOST EUROPEANS BUCKET LIST.
Page 1: Today’s - Inbound Tour Operator A
Page 7 and 8: • We use dynamic rates platforms
Page 9: However there are some major challe

Gary Paterson, AOT - Tourism Victoria

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