25.09.2014 Views

Regional Visit Program 2013 - Kalbarri - ACC - Tourism Western ...

Regional Visit Program 2013 - Kalbarri - ACC - Tourism Western ...

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OTA Campaign<br />

Partners: <strong>Tourism</strong> WA, wotif.com. $36,000 Spend (Value $105,000)<br />

Full page print advertisements in News Limited weekend magazines, Qweekend<br />

(QLD) and Sunday Style (VIC & NSW).<br />

Activity on driving bookings for the March to June period.<br />

Extends nationally to Australian and New Zealand consumers through wotif.com’s<br />

consumer electronic newsletter and website.

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