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PHOTO CREDIT: LARISA DIZDAR ON BEHALF OF THE MOVIEUM<br />
Superman’s iconic costume<br />
was donated to the London<br />
Film Museum by The Prop<br />
Store of London<br />
destroyed. We worked with the archives and collections department<br />
to retrieve what we could. It was like detective work. We found<br />
some old crates in a warehouse at Universal that weren’t part of<br />
the archive,” he recalls. “We opened them up and saw the props<br />
from All Quiet on the Western Front, Errol Flynn’s sword and Shirley<br />
Temple’s teddy bear. It was a treasure trove of our movie history.”<br />
Shark attack<br />
As part of Universal Studios, the museum is open to all visitors to<br />
the park, but Murdy is still very pleased with the number of visitors,<br />
“safe to say millions”, and the length of time they spend there.<br />
“Each display area has an interactive video kiosk providing<br />
details about the display and behind the scenes stills,” explains<br />
Murdy. “We went through 20,000 images and researched all the<br />
movies to come up with the most thorough information for visitors.<br />
A classic example of this is Jaws,” he continues. “It was the movie<br />
that launched the summer blockbusters and one of the biggest<br />
movies of all times. In researching the fi lm we unearthed stories<br />
about how problematic the shark was and have all the mechanical<br />
drawings and designs. In the exhibits you can see what they<br />
were trying to do with these special effects that the whole picture<br />
was riding on. The shark had been tested in LA in fresh water.<br />
But where they were fi lming – on the East Coast of America – is<br />
salt water. When they put the shark in the salt water, it sank to the<br />
bottom of the ocean on the very fi rst day. As a result of the shark<br />
malfunctioning, Steven [Spielberg] got creative. He was three times<br />
over schedule and wildly over budget so he used his camera to<br />
be the shark. You don’t see the shark until 45 minutes into the fi lm<br />
because it wasn’t working, but building up the suspense made it<br />
the classic fi lm it is today, even though it was an accident.<br />
PHOTO CREDIT: UNIVERSAL STUDIOS HOLLYWOOD<br />
The Oscar® awarded to Universal Pictures in 1973 for The Sting<br />
London Film Museum<br />
JONATHAN SANDS, CEO, ECM INTERNATIONAL<br />
he iconic Rank gong is the fi rst thing visitors see as they<br />
walk down the red carpet at the London Film Museum.<br />
T Nostalgic and instantly recognisable, it’s part of movie history.<br />
But history isn’t the attraction’s main aim, as Jonathan Sands,<br />
CEO of operator ECM (London) Limited, is quick to point out. “The<br />
collection celebrates the people behind the camera as well as the<br />
fi lms themselves,” he explains. “It’s dedicated to all aspects of the<br />
fi lm industry in the UK and illustrates that there’s so much more to<br />
fi lm making than directors, producers and camera technicians.”<br />
Sands’ view is shared by many in the industry including Rick<br />
Senat, the former vice president of Warner Bros Europe, who is<br />
chair for the museum and Lesley Hardcastle, who created MOMI,<br />
AM 1 2010 © cybertrek 2010 Read Attractions Management online attractions<strong>management</strong>.com/digital 37