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The Standard

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September 28 to October 4 2014<br />

THE STANDARD STYLE / ARTS 27<br />

ZIMAA UK 2014 edition<br />

nominations drawing to<br />

a close<br />

Masimba Makasi - ZIMAA UK<br />

<strong>The</strong> Zimbabwe Music and Arts<br />

Awards UK (ZIMAA UK) return<br />

for the 4th year with a mission to<br />

further the Zimbabwean arts scene<br />

in the UK. This year’s event will<br />

be held at the Adams Park Conference<br />

Centre, High Wycombe on 29<br />

November 2014. <strong>The</strong> event includes<br />

a 3 course dinner and live entertainment<br />

as well as the awards show<br />

and after-party. Tickets have been<br />

released on general sale and organisers<br />

say they are in the process of<br />

assembling an exciting line up of<br />

artists.<br />

Adopting the national flower,<br />

the flame lily as their insignia, the<br />

PR officer for ZIMAA UK, Masimba<br />

Makasi said “<strong>The</strong> beauty and grace<br />

of the flame lily stands for all that<br />

is good about Zimbabwe. Its Latin<br />

name “Gloriosa Superba” which<br />

literary translates to “Glorious, Superb”<br />

represent the aspirations we<br />

have for Zimbabwean art to make<br />

its mark on the British and International<br />

scene in the same way West<br />

African arts have crossed into the<br />

mainstream. In fact, there is much<br />

more symbolism to the flame lily<br />

that fits into our ultimate objectives<br />

for this organisation and UK based<br />

Zimbabwean arts”.<br />

Since the awards’ inception in<br />

2011, following on from the ZimAwards<br />

in 2009 and 2010; ZIMAA UK<br />

has provided an unrivalled platform<br />

where all artists based in the<br />

United Kingdom can be nominated<br />

and stand a chance to win the award<br />

based on how many votes they get<br />

from members of the public. <strong>The</strong><br />

process also includes all Zimbabwean<br />

artists who have toured the<br />

United Kingdom in the past calendar<br />

year. In addition, the votes and<br />

the acts will be elaborately reviewed<br />

by the judging panel made up of seasoned<br />

promoters and credible industry<br />

insiders with unbiased minds.<br />

Commenting on whether the<br />

exercise was not merely a popularity<br />

contest the organisers said, “We<br />

are constantly looking for ways to<br />

improve our voting and nominating<br />

systems to ensure that every<br />

nominee is deserving and that everyone<br />

has a fair chance of getting<br />

voted for. One such way is creating<br />

awareness of the event in the press<br />

and public domain to ensure every<br />

qualifying artist is nominated and<br />

voted for by those who believe they<br />

deserve to win. Another way is to<br />

invest in stricter voting systems<br />

which we have done.” Nominations<br />

are currently open until the 3rd of<br />

October, they will go through a review<br />

process to assess eligibility before<br />

voting starts.<br />

Previous winners include Shanky,<br />

Cynthia Mare, Jane Doka, Nox<br />

Guni and many others. <strong>The</strong> awards<br />

are not only limited to music but<br />

also honour art arts sectors life<br />

film, fashion, literature, promotions<br />

as well as broadcasting and the media.<br />

Other previous winners have<br />

included ZimOnline Radio, King Alfred<br />

and many others.<br />

<strong>The</strong> organiser would like to<br />

thank all their sponsors and are<br />

pleased to say that there are still opportunities<br />

to sponsor the event.<br />

For further information and to nominate,<br />

please visit the website www.<br />

zimaa.co.uk or write to info@zimaa.<br />

co.uk

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