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September 28 to October 4 2014<br />
THE STANDARD STYLE / ARTS 27<br />
ZIMAA UK 2014 edition<br />
nominations drawing to<br />
a close<br />
Masimba Makasi - ZIMAA UK<br />
<strong>The</strong> Zimbabwe Music and Arts<br />
Awards UK (ZIMAA UK) return<br />
for the 4th year with a mission to<br />
further the Zimbabwean arts scene<br />
in the UK. This year’s event will<br />
be held at the Adams Park Conference<br />
Centre, High Wycombe on 29<br />
November 2014. <strong>The</strong> event includes<br />
a 3 course dinner and live entertainment<br />
as well as the awards show<br />
and after-party. Tickets have been<br />
released on general sale and organisers<br />
say they are in the process of<br />
assembling an exciting line up of<br />
artists.<br />
Adopting the national flower,<br />
the flame lily as their insignia, the<br />
PR officer for ZIMAA UK, Masimba<br />
Makasi said “<strong>The</strong> beauty and grace<br />
of the flame lily stands for all that<br />
is good about Zimbabwe. Its Latin<br />
name “Gloriosa Superba” which<br />
literary translates to “Glorious, Superb”<br />
represent the aspirations we<br />
have for Zimbabwean art to make<br />
its mark on the British and International<br />
scene in the same way West<br />
African arts have crossed into the<br />
mainstream. In fact, there is much<br />
more symbolism to the flame lily<br />
that fits into our ultimate objectives<br />
for this organisation and UK based<br />
Zimbabwean arts”.<br />
Since the awards’ inception in<br />
2011, following on from the ZimAwards<br />
in 2009 and 2010; ZIMAA UK<br />
has provided an unrivalled platform<br />
where all artists based in the<br />
United Kingdom can be nominated<br />
and stand a chance to win the award<br />
based on how many votes they get<br />
from members of the public. <strong>The</strong><br />
process also includes all Zimbabwean<br />
artists who have toured the<br />
United Kingdom in the past calendar<br />
year. In addition, the votes and<br />
the acts will be elaborately reviewed<br />
by the judging panel made up of seasoned<br />
promoters and credible industry<br />
insiders with unbiased minds.<br />
Commenting on whether the<br />
exercise was not merely a popularity<br />
contest the organisers said, “We<br />
are constantly looking for ways to<br />
improve our voting and nominating<br />
systems to ensure that every<br />
nominee is deserving and that everyone<br />
has a fair chance of getting<br />
voted for. One such way is creating<br />
awareness of the event in the press<br />
and public domain to ensure every<br />
qualifying artist is nominated and<br />
voted for by those who believe they<br />
deserve to win. Another way is to<br />
invest in stricter voting systems<br />
which we have done.” Nominations<br />
are currently open until the 3rd of<br />
October, they will go through a review<br />
process to assess eligibility before<br />
voting starts.<br />
Previous winners include Shanky,<br />
Cynthia Mare, Jane Doka, Nox<br />
Guni and many others. <strong>The</strong> awards<br />
are not only limited to music but<br />
also honour art arts sectors life<br />
film, fashion, literature, promotions<br />
as well as broadcasting and the media.<br />
Other previous winners have<br />
included ZimOnline Radio, King Alfred<br />
and many others.<br />
<strong>The</strong> organiser would like to<br />
thank all their sponsors and are<br />
pleased to say that there are still opportunities<br />
to sponsor the event.<br />
For further information and to nominate,<br />
please visit the website www.<br />
zimaa.co.uk or write to info@zimaa.<br />
co.uk