Jürgen Küspert, BBI - ERA European Rental Association

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Opportunity: Internet?

Being present in the Internet and online marketing is

important for rental companies

But: The Internet is mainly a new opportunity for the

customer

Ł Products and services are easier to compare

Ł Competition becomes even more intense

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Opportunity: New Markets? Are there new markets? Often, «new markets» aren’t that new or they are already occupied Niche markets are often very small and already occupied by specialists Ł A good opportunity only for a few rental companies

Opportunity: Internet? Being present in the Internet and online marketing is important for rental companies But: The Internet is mainly a new opportunity for the customer Ł Products and services are easier to compare Ł Competition becomes even more intense

Page 1 and 2: ERA Convention 2010 “New Opportun
Page 3: Present State: Recession The total
Page 7 and 8: The Most Important Opportunity: Sus
Page 9 and 10: Tasks for Associations • Promotio

Jürgen Küspert, BBI - ERA European Rental Association

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