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Knowledge Network Corporation - Budget - Government of British ...

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Strategic context<br />

As a federally licensed broadcaster and a provincially mandated public service, <strong>Knowledge</strong><br />

<strong>Network</strong> operates in a dynamic environment. Our Service Plan supports both our federal and<br />

provincial commitments, and identifies the opportunities and risks we face moving forward.<br />

<strong>Knowledge</strong> <strong>Network</strong>’s mission is to provide a trusted alternative for the commercial-free exploration <strong>of</strong> life,<br />

connecting <strong>British</strong> Columbians to the world through television, internet, and mobile platforms. We have four<br />

strategic goals that direct the organization’s work in support <strong>of</strong> this mission:<br />

Goal #1: Diversify and grow revenue through entrepreneurial and philanthropic partnerships.<br />

Goal #2: Deliver our broadcast service on multiple digital platforms to engage our audience anytime, anywhere.<br />

Goal #3: Create original content for multi-platform delivery through partnerships with independent producers.<br />

Goal #4: Increase awareness by marketing the <strong>Knowledge</strong> <strong>Network</strong> brand.<br />

Each year, the senior management team at <strong>Knowledge</strong> <strong>Network</strong> conducts a risk analysis process to determine the<br />

main factors that will affect our ability to achieve intended results.<br />

There are three primary risks that may have an impact on our service over the next three years: advanced<br />

technology, revenue generation and business continuity.<br />

The following table outlines the opportunities and mitigation strategies we have in place to address these risks.<br />

risks, opportunities, and Mitigating Strategies<br />

area <strong>of</strong> risk risk Factors and Sensitivities opportunity Mitigating Strategies<br />

Advanced<br />

Technology<br />

To remain relevant and<br />

competitive, <strong>Knowledge</strong><br />

<strong>Network</strong> must <strong>of</strong>fer a High<br />

Definition channel to its<br />

viewers across the province<br />

within the next five years.<br />

Economic uncertainty may<br />

negatively impact philanthropic<br />

giving in B.C.<br />

Funding for new strategic<br />

initiatives is required from new<br />

revenue sources.<br />

In the event that additional<br />

heat (generated from servers)<br />

exceeds certain levels in the<br />

broadcast operations centre,<br />

equipment will shut down and<br />

we will go <strong>of</strong>f the air.<br />

A High Definition channel<br />

will increase viewership and<br />

donations.<br />

Establish a timeframe for securing a<br />

High Definition broadcast license.<br />

Secure funding for capital investment<br />

in digital facility upgrades.<br />

Revenue<br />

Generation<br />

By leveraging our internal<br />

technological resources,<br />

new sources <strong>of</strong> revenue<br />

growth may come from<br />

entrepreneurial partnerships.<br />

Diversify revenue streams by utilizing<br />

our digital facility to operate new<br />

digital channels and expand media<br />

partnerships.<br />

Business<br />

Continuity<br />

Provide uninterrupted cooling<br />

during a power failure.<br />

Ensure required levels <strong>of</strong><br />

cooling in the broadcast<br />

operations centre year round.<br />

Secure funding for capital investment<br />

in an HVAC system.<br />

<strong>Knowledge</strong> networK corPoration Service Plan 2011/12 to 2013/14<br />

7

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