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Contents APEX Update | OCTOBER-DECEMBER 2011 Steering Ahead 3 APEDA’s Traceability Initiative – Bringing Awards to the Country 4 The Flourishing Emirates 8 Agricultural Frontrunners 11 Basmati Rice, Unarguably Indian 16 Updates 18 Past Events 23 Media Bulletin 30 For Your Information 32 2 APEDA APEX Update | October-December 2011
Chairman | from the desk Steering Ahead APEDA is progressing remarkably through participation at international events, its traceability initiatives and with significant efforts on the quality front. Asit Tripathy | Chairman, APEDA THE LAST quarter witnessed hectic international participation in BioFach Japan, Anuga 2011 – Cologne, India Show – Canada and FHC China. An extensive Basmati Rice branding was carried out at the T3 Terminal, Indira Gandhi International Airport, New Delhi. The International Chefs Conference was a huge collaborative success with celebrity chefs from USA, Mexico, Italy, France and Russia devising attractive Basmati Rice cuisines. A coffee table book was also released during the event. On the quality front, efforts continued unabated for identifying six fruit and vegetable clusters in the states of Andhra Pradesh, Tamil Nadu, Kerala, Karnataka, Maharashtra and Gujarat where considerable amount of hand-holding of the farmers and exporters was done along with the launch of quality and traceability programmes. Meanwhile, all the standalone traceability systems like GrapeNet, AnarNet, TraceNet, and Peanut.Net will now merge at HortiNet for which the software and system is being developed. One of the areas that APEDA will focus on in the year 2012 will be on developing port-based facilities in terms of warehouses, cold storages, packaging and sorting and grading facilities, etc. to facilitate exports. I wish all the exporters a successful year ahead An India Showcase on FOOD EXPORTS 3
Page 1: October-December 2011 Showcasing In
Page 5 and 6: Cover Story | INFOCUS Considering t
Page 7 and 8: Cover Story | INFOCUS APEDA identif
Page 9 and 10: UAE | Country Profile Council, the
Page 11 and 12: Punjab and Haryana | State Profile
Page 17 and 18: Basmati Rice | Brand matters ideas
Page 19 and 20: Just In | updates Afghan Delegation
Page 21 and 22: Just In | updates Russia on India
Page 23 and 24: Past Events | reflections The Event
Page 25 and 26: Past Events | reflections The next
Page 27 and 28: Past Events | reflections India Shi
Page 29 and 30: Past Events | reflections FHC China
Page 31 and 32: Media Bulletin | In the news An Ind

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