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ITS for Developing Countries ITS for Developing Countries - TTS Italia

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<strong>ITS</strong> Technical Note For <strong>Developing</strong> <strong>Countries</strong><br />

2.2 Two Kinds of <strong>ITS</strong>, Based on Two Kinds of<br />

Benefits<br />

<strong>ITS</strong> which provides society-wide benefits – Why governments<br />

deploy <strong>ITS</strong>.<br />

This is <strong>ITS</strong> which mainly provides society-wide benefits<br />

directly by resolving conventional transport issues. These<br />

include reducing traffic deaths and injuries, reducing overall<br />

levels of congestion, and reducing emissions as follows:<br />

•Improved mobility <strong>for</strong> people and freight<br />

•Less traffic congestion<br />

•A better managed transportation infrastructure<br />

•Reduced environmental impact of surface transportation<br />

•Reduced fatalities and crash severity<br />

These benefits are potentially very large, and they are<br />

properly among the important reasons why governments<br />

adopt and promote <strong>ITS</strong>. For example, systems <strong>for</strong> traffic<br />

management, and demand management could be classified<br />

as <strong>ITS</strong> providing society-wide benefits. This type of <strong>ITS</strong><br />

involves not only users but also a society. Hence, these<br />

adoption is only possible as a result of a political consensus<br />

at the social level.<br />

and more immediately. In addition, it is often possible to have<br />

such <strong>ITS</strong> available more rapidly and at lower cost than the<br />

larger scale ef<strong>for</strong>ts represented by <strong>ITS</strong> providing societywide<br />

benefits. In some cases, this type of <strong>ITS</strong> has commercial<br />

appeal and can be introduced by private sector<br />

organizations without the need to spend public funds. Even<br />

though <strong>ITS</strong> applications like electronic toll collection are<br />

often operated by public agencies, the fact that they produce<br />

revenues (as well as user benefits) makes their introduction<br />

much more attractive.<br />

The other reason that this type of <strong>ITS</strong> is important is that it<br />

helps to provide the political and social foundation <strong>for</strong> <strong>ITS</strong><br />

providing society-wide benefits. For example, if individual<br />

travelers are attracted to wireless entertainment and<br />

in<strong>for</strong>mation products, their purchases can help fund a<br />

communications infrastructure that also supports safety and<br />

traffic management applications.<br />

This type of <strong>ITS</strong> can directory benefit individuals or<br />

commercial entities/firms. Adopting these fields depends<br />

on a sufficient number of individual or commercial<br />

entities/firms finding it beneficial to procure the applications.<br />

This type of <strong>ITS</strong> helps to promote the systematic and<br />

methodical introduction of <strong>ITS</strong>, including the adoption of<br />

relevant <strong>ITS</strong> standards. It provides broad-based social and<br />

political benefits, justifying the expenditure of public funds.<br />

On the other hand, this type of <strong>ITS</strong> has less immediate appeal<br />

to consumers and in the marketplace, because its benefits<br />

are long-term, gradual, and less immediately obvious to<br />

users, vehicle operators, and the private sector.<br />

<strong>ITS</strong> which enhances reliability and business efficiency – Why<br />

users accept <strong>ITS</strong><br />

The second important reason <strong>for</strong> adopting and using <strong>ITS</strong><br />

relates to benefits that may not provide significant effects<br />

to solve conventional traffic issues but helps to increase<br />

quality of services which individual travelers or individual<br />

transportation operators can see, understand, and<br />

appreciate as follows:<br />

•Reducing travel uncertainty<br />

•Increasing security <strong>for</strong> freight movement and personal travel<br />

•Increasing efficiency <strong>for</strong> operators<br />

•Increasing efficiency <strong>for</strong> users<br />

These benefits include greater reliability and less uncertainty<br />

in travel, which makes travel more com<strong>for</strong>table and more<br />

productive, greater efficiency in operating and using the<br />

transportation system, and more secure.<br />

For example, systems <strong>for</strong> road management, commercial<br />

vehicle operation, and public transport management could<br />

be classified as <strong>ITS</strong> enhancing reliability and business<br />

efficiency.<br />

The above benefits may be more modest in terms of overall<br />

national impact. However, this type of <strong>ITS</strong> is attractive<br />

because individuals receive these benefits more directly<br />

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