Netflix UKNOF January 2012-005

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Helping Service Providers Scale Netflix Delivery

§ Performance statistics

§ Traffic forecast under mutual NDA

§ Embedded caching with larger providers (>5 Gbps)

§ Peering for smaller providers (

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Netflix-Developed Adaptive Client § All content delivered via HTTP § Clients actively measure network performance to select bitrate and CDN § Stream start § During playback § Very large library of catalog titles § Wide distribution of viewing across the entire library driven by highly personalized recommendation engine 10

Helping Service Providers Scale Netflix Delivery § Performance statistics § Traffic forecast under mutual NDA § Embedded caching with larger providers (>5 Gbps) § Peering for smaller providers (

Page 1 and 2: Netflix Content Delivery UKNOF - Q1
Page 3 and 4: Netflix Share of US ISP Traffic Sou
Page 5 and 6: Share of Traffic Across UK Ser
Page 7 and 8: 2,600 NeFlix Performance on UK
Page 9: Currently Using Top Three Global CD
Page 13 and 14: Directing Clients to Caches Broadba
Page 15 and 16: Network Planning and Failover § Us

Netflix UKNOF January 2012-005

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