Information Campaigns and Advocacy
Information Campaigns and Advocacy
Information Campaigns and Advocacy
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Who do we advocate to?<br />
Decision-makers with authority to<br />
affect the outcomes<br />
Individuals who must actively<br />
approve policy change<br />
Individuals <strong>and</strong> groups who<br />
can influence opinion <strong>and</strong><br />
action of decision-makers<br />
<strong>Advocacy</strong> must focus on audiences who can<br />
have an impact on the decision-making process
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