Type Basics - Thinking with Type

More documents

Recommendations

Info

x-heights is named after Sarah Eaves, Baskerville’s mistress, housekeeper, and collaborator. The couple lived together for sixteen years before marrying in 1764. Mr. Big versus Mrs. & Mr. Little 32-Pt helvetica 32-Pt mrs eaves 32-Pt mrs eaves The x-height of a typeface affects its apparent size, its space efficiency, and its overall visual impact. Like hemlines and hair styles, x-heights go in and out of fashion. Bigger type bodies became popular in the midtwentieth century, making letterforms look larger by maximizing the area within the overall point size. 12/14 helvetica Typefaces with small x-heights, such as Mrs Eaves, use space less efficiently than those with big lower bodies. However, their delicate proportions have lyrical charm. 12/14 mrs eaves Like his lovely wife, MR EAVES has a low waist and a small body. His loose letterspacing also makes him work well with his mate. 12/14 mr eaves Because of its huge x-height, Helvetica can remain legible at small sizes. Set in 8 pts for a magazine caption, Helvetica can look quite elegant. The same typeface could look bulky and bland, however, standing 12 pts tall on a business card. 8/10 helvetica The size of a typeface is a matter of context. A line of text that looks tiny on a television screen may appear appropriately scaled in a page of printed text. Smaller proportions affect legibility as well as space consumption. A diminutive x-height is a luxury that requires sacrifice. 8/10 mrs and mr eaves These texts are set in the same point size, but their perceived scale is completely different.
scale THE WORLD IS FLAT THE WORLD IS FLAT type crime Minimal differences in type size make this design look tentative and arbitrary. scale contrast The strong contrast between type sizes gives this design dynamism, decisiveness, and depth. Scale is the relationship among elements within a composition or hierarchy.
Page 1 and 2: Lecture based on Thinking with Type
Page 3: x-heights big bottoms are an effici
Page 7 and 8: scale United Nations’ Office on D
Page 9 and 10: mixing typefaces mrs and mr eaves M
Page 11 and 12: Creamy and Extra Crunchy | Differen
Page 13 and 14: mixing typefaces big + light: Glyph
Page 15 and 16: line spacing variations in line spa
Page 17 and 18: visionary cities: the arcology of p
Page 19 and 20: type basics Alignment
Page 21 and 22: alignment
Page 23 and 24: alignment Justified text usually lo
Page 25 and 26: alignment: experimental flush left
Page 27 and 28: alignment: experimental flush left
Page 29 and 30: vertical alignment v e r t i g o v
Page 31 and 32: simpatico Poster for the Public The
Page 33 and 34: type basics Enlarged Capitals
Page 35 and 36: enlarged capitals an enlarged lette
Page 37 and 38: Dropped capitals can be styled in C
Page 39 and 40: paragraphs bible Page detail, c. 15
Page 41 and 42: paragraphs Too many signals?
Page 43 and 44: paragraphs: experimental design bey
Page 45 and 46: type basics Hierarchy
Page 47 and 48: hierarchy. Make a style sheet (in a
Page 49 and 50: hierarchy yale school of architectu
Page 51: Krissi Xenakis, GD MFA Studio, MICA

Type Basics - Thinking with Type

Create successful ePaper yourself

Delete template?

Save as template?