WYRF transcript final v2 - The Daily Sail

More documents

Recommendations

Info

hear that. But once you realise that sailing is a great participatory sport – so it is exciting to be on board a boat sailing, but it is actually boring to watch, because it is difficult to understand, hence we use things like Virtual Eye to bring a greater understanding, but what it is very good for, and a great platform for, is networking. And one of the things we’ve done – and this is George Benson entertaining at a concert. We’ve bought concert performers in – and we try and expand beyond the regular horizon. There’s Tom Ehman talking with the Prime Minister, with the King in there in middle and Jean Todt and Michelle Yeo, there at the bottom. And it is really important that celebrities, different people that come to the event – Jackie Chan came down and did a little bit of a promotion – Sharap Khan, who is a very famous Bollywood actor was there. Ellen MacArthur came in in 2006 with her Asian tour program. And it is particularly important to think outside the square. We all think that the racing is the most important – that’s the exciting part. It’s actually part of the sideshow. The important part is doing other things that are going to genuinely keep people interested. We organise a fishing competition for example, where I think we put up about 50,000 Ringat prize money up. It is about 15-16,000 US$. We get 7,000 people coming down with their fishing rods, all trying to win this fishing competition. So whilst you would expect people to be interested in the sailing – children’s colouring competition, we plan to have 500 kids there. We had to close it out at 900, it was absolute chaos for this particular event! We do a local concert – 40,000 people come along to the local concert and to see local performers. A small marathon and exhibitions, and so on. It is 69
important to realise that there are other things outside of the sailing to entertain people, that brings them into the event, that allows them to network, whether they network with family, or whether they network in a business sense. Obviously all things don’t go well. Sometimes things that weren’t meant to happen, sometimes happen. I’m not very happy to say, but we didn’t just do this once – there are two photos of this – we ran on to the anchor line of the race committee boat. At the end of the day, I mention to you, it is not about the Race Committee and all of that. One of the things we do take extremely seriously is the integrity of the racing. We never let the integrity of the racing be compromised. We make sure we have the absolute best Race Committee people, the ISAF umpires and so on. We really work hard on that part. So you can sort of…I think my message there is, is that you can ignore the racing to a large extent, because as a sport we do do it extremely well. We pull the flags up on time. We get them down. In fact one of the things that we’ve innovated – I heard someone mention yesterday mention about the Blue Peter. We’ve done away with all of the numeric coloured flags and we use just numbers, like a 7, a 5, a 4 and 1 for the starting procedure. It is easy to understand for television and for a spectator point of view. I think little innovations like that are easy to make without changing too much within the sport. Obviously one of our important aspects is how we see ourselves and where are we placed? As I mentioned we are very important within Malaysia, but our key message is to get the event outside of Malaysia, to present it to the world, to the greater part of Asia and obviously to Europe and other markets, to tie in with that tremendous campaign that Tourism Malaysia had done across the world. And that is something that we tremendously enjoy. I think, as somebody mentioned yesterday, sailors by and large are terrific spokespeople. They are great ambassadors. They are articulate, intelligent and they present well and they present the sport particularly well and when you see them both presenting in front of camera or talking at press conferences, it is something to be genuinely proud of. The one thing that I do think that our sport can do better – and it is one thing that we within match racing are striving hard to do – is to present ourselves physically better, to look more impressive, to look more Formula 1-esque. And I think you see that at the America’s Cup level. You don’t see it at smaller events. You see people going around in thongs and round neck T-shirts and a sloppy sort of a look. Whereas it doesn’t take much for the crew to have a uniform to present and to project and I think that is an important thing we will be working on in the future. So, that is the first part of my presentation, which is really about the Monsoon Cup. I wanted to move on to the next section and really it is just to talk on the Perth 2011 ISAF Sailing World Championships. This event is something that we got the opportunity to bid for in 2007. It is a very important event in the ISAF calendar and I must say, I heard a lot of bashing of ISAF yesterday, and I must say that dealing with ISAF and dealing with the management of ISAF has been an absolute pleasure. They are a great organisation. They understand this event well and they realise that outside of the Olympic Games, it is one of their most important events. Why this event is important is because each of your Member National Authorities use it to select their competitors. 75% of all MNA competitors are chosen at this World Championship, immediately before the Olympics. The second reason why it is such an important event for sailing is because it basically sets the tone for how sailing is to be presented visually at the Olympic Games. At the Olympic Games they won’t innovate, they won’t do race tracking, they won’t do on board television, they won’t do on board audio, if it is not standard practice at the sport’s own World Championship. This is something that obviously… we’ve only had I think three other ISAF World Championships in the past and it is something that is particularly important, now heading out into the future that we get this part of it right. By May of next year, the entire television footage of how it is to be presented at the Olympic Games is going to have to be written. We are feverishly working on that with ISAF at the moment to get the presentation right, to get the feel right for this World Championship. We were very lucky as, I said to you, in Perth, some of you have sailed into Perth or flown in and sailed there. It is the most isolated capital city in the world. It is a 24 hour trip for me to get here. It is not a short distance to go. But we were very lucky to get tremendous both state and federal government support and one of the great initiatives that I think in talking to ISAF that helped us to win this bid is that we put in a very, very significant emerging and developing nations program. When I say ‘emerging and developing nations in sailing’ – to encourage nations to get rated, numbers of participants, at the Olympic Games. And I think 70
Page 1:
OFFICIAL TRANSCRIPT IN ASSOCIATION
Page 4 and 5:
Pat Lilley - Chairman World Yacht R
Page 6 and 7:
flush out all the challenges we fac
Page 8 and 9:
Bidding for a major sporting event
Page 10 and 11:
everyone wants to get to the same p
Page 12 and 13:
Gold. He was named ISAF Sailor of t
Page 14 and 15:
When I was about 17, a guy named To
Page 16 and 17:
Tim Coventry - Connect to Sailing:
Page 18 and 19:
point, because of the X Games and a
Page 20 and 21: THE FUTURE OF YACHT RACING EVENTS K
Page 22 and 23: out of. One thing that was very cle
Page 24 and 25: Well, the biggest change we did to
Page 26 and 27: ules in preparation for the next ev
Page 28 and 29: I took over the event it was slight
Page 30 and 31: coming to the Isle of Wight in Nove
Page 32 and 33: Christophe Baudry: First of all tha
Page 34 and 35: however many committees, isn’t th
Page 36 and 37: HOW CAN WE IMPROVE THE EXPOSURE AND
Page 38 and 39: And if I may use one more sentence:
Page 40 and 41: The Volvo Ocean Race now obviously
Page 42 and 43: we are measured and we are almost t
Page 44 and 45: Bernard Schopfer: I guess if people
Page 46 and 47: so it is not too bad a life I suppo
Page 48 and 49: THE GROWTH OF CLASSIC YACHT RACING
Page 50 and 51: himself! But he would have been had
Page 52 and 53: Don’t let a yachting federation c
Page 54 and 55: advent of 2000, 2003 and 2007 and t
Page 56 and 57: ut it is a question of posture prob
Page 58 and 59: Nick Masson: It certainly seems the
Page 60 and 61: Probably a smarter model too is tha
Page 62 and 63: Paul - what do you think about that
Page 64 and 65: Alessandra Pandarese:. I would say
Page 66 and 67: KEYNOTE SPEECH Peter Gilmour What a
Page 68 and 69: and coming up with a total brand va
Page 72 and 73: importantly we know the process of
Page 74 and 75: ASSESSING THE IMPACT OF SAILING EVE
Page 76 and 77: acing centres and we chose these. Y
Page 78 and 79: And the other thing - it has served
Page 80 and 81: very lucky to get, through the hard
Page 82 and 83: David Stubley: Well good morning ev
Page 84 and 85: in Paris is a 1.8 million Euros dir
Page 86 and 87: conferences, through education, to
Page 88 and 89: positive opportunity for our sport,
Page 90 and 91: - To maximise the sponsorship value
Page 92 and 93: higher than with live. Blue is the
Page 94 and 95: somewhere on a lake in Switzerland
Page 96 and 97: cities rather than companies themse
Page 98 and 99: e taking the trophy down there to b
Page 100 and 101: The second element is how much cove
Page 102 and 103: prepare for whatever sponsor they a
Page 104 and 105: people that this is more affordable
Page 106 and 107: developed enormously in a decade, b
Page 108 and 109: THE RISE OF YACHT RACING EVENTS IN
Page 110 and 111: Oman Sail is fully funded for the f
Page 112 and 113: those boats are going to be out aga
Page 114 and 115: Scott Macleod: Well, the greatest t
Page 116 and 117: fantastic unimaginable sites. A lot
Page 118 and 119: WHAT IS THE COMMERCIAL VALUE AND FU
Page 120 and 121:
Juan Kouyoumdjian: I was going to t
Page 122 and 123:
y any amount of rule making, becaus
Page 124 and 125:
The guys racing the Vendee Globe ar
Page 126 and 127:
virtual world. If we see how many b
Page 128 and 129:
CONCLUSION Pat Lilley Chairman, WYR
Page 130 and 131:
Harald Thierer, Director, Match Rac
show all

WYRF transcript final v2 - The Daily Sail

Create successful ePaper yourself

Delete template?

Save as template?