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PUBLIC<br />
Septem<strong>be</strong>r 2009<br />
<br />
I N T E R N A T I O N A L<br />
www.<strong>Public</strong><strong>Gaming</strong>.com<br />
Subscri<strong>be</strong> to our new Daily<br />
News Digest. Industry news gets<br />
reported <strong>here</strong> as soon as it hits the<br />
wires. Gat<strong>here</strong>d from hundreds of<br />
publications, government agencies,<br />
lotteries, commercial firms, and<br />
news wires from all around the<br />
world, www.<strong>Public</strong><strong>Gaming</strong>.com<br />
is the most comprehensive news<br />
and information resource in our<br />
industry. PGRI’s Morning Report<br />
is our weekly electronic newsletter,<br />
providing you with a synopsis of<br />
the previous week’s industry news<br />
PGR Institute is much more than a<br />
news aggregater. We follow-up on<br />
the news to deliver the perspective<br />
and genuine insight you need to<br />
understand the gaming industry and<br />
how it is likely to evolve. Any questions<br />
or comments, e-mail Paul<br />
Jason at pjason@<strong>Public</strong><strong>Gaming</strong>.<br />
com or call U.S. + 425.449.3000.<br />
Thank you!<br />
Feature Interviews<br />
8 Jim Scroggins<br />
Executive Director, Oklahoma Lottery<br />
10 Jean Jørgensen<br />
Executive Director of the World Lottery Association (WLA)<br />
12 Verónica Montellano<br />
President of Polla Chilena de Beneficencia<br />
14 Leo DiBenigno<br />
Secretary, Florida Lottery<br />
16 Terry Rich<br />
Chief Executive Officer, Iowa Lottery<br />
18 Mary Neubauer<br />
Vice President of External Relations, Iowa Lottery<br />
20 Jim Kennedy<br />
Senior Vice President, Sales and Global Marketing, Scientific Games Corp.<br />
Feature Editorials<br />
6 Paul Jason: From the Publisher<br />
34 Advertising to Increase Sales Now and Position You for the Coming Upswing<br />
in Consumer Confidence<br />
By Cheryl Sullivan and Bob Riggs, GTECH Corporation<br />
36 A Path to a Full-Service Online (i.e. Internet) Lottery Experience<br />
Ed Honour, Chief Technology Officer, MGT Lottery<br />
38 Update on U.S. Federal Legislation for Internet Gambling<br />
Mark Hichar, Law firm of Edwards Angell Palmer & Dodge L.L.P.<br />
www.publicgaming.com Visit our website to get the latest breaking lottery news.<br />
And sign up to receive PGRI’s weekly Morning Report.<br />
<strong>Public</strong> <strong>Gaming</strong> International<br />
Publisher & President<br />
Paul Jason<br />
pjason@publicgaming.com<br />
Editor<br />
Mark Jason<br />
mjason@publicgaming.com<br />
Executive Vice President<br />
Susan Jason<br />
sjason@publicgaming.com<br />
Art director<br />
Lisa Robinson<br />
Honored Founders<br />
Doris Burke<br />
Duane Burke<br />
Contact <strong>Public</strong><br />
<strong>Gaming</strong><br />
Tel: (425) 449-3000<br />
(800) 493-0527<br />
Fax: (206) 374-2600<br />
(800) 657-9340<br />
<strong>Public</strong> <strong>Gaming</strong> International (ISSN-1042-1912) Septem<strong>be</strong>r 2009, Volume 35, No. 4. Published six times a year by the <strong>Public</strong> <strong>Gaming</strong> <strong>Research</strong> Institute, Inc.,<br />
218 Main Street, #203, Kirkland, WA 98033, (425) 935-3159. ANNUAL SUBSCRIPTION RATES: United States: $145. Canada & Mexico: $160(US). All other<br />
countries: $225(US). POSTMASTER: Send address changes to <strong>Public</strong> <strong>Gaming</strong> International, 218 Main Street, #203, Kirkland, WA 98033. SUBSCRIPTION<br />
REQUESTS: Send to same address. NOTE: <strong>Public</strong> <strong>Gaming</strong> International is distributed by airmail and other expedited delivery to readers around the world. ©2007<br />
All rights reserved. <strong>Public</strong> <strong>Gaming</strong> <strong>Research</strong> Institute.<br />
info@publicgaming.com • editor@publicgaming.com • sales@publicgaming.com
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