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Internet Marketing Secrets Revealed - Gahanna Area Chamber of ...

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<strong>Gahanna</strong> <strong>Chamber</strong> <strong>of</strong> Commerce Street Map<br />

We are pleased to announce our plans to produce a new updated street<br />

map and digital interactive map <strong>of</strong> <strong>Gahanna</strong> and the surrounding area<br />

beginning in July. Our full color map will represent the region as a<br />

beautiful, progressive community in which people can work, shop,<br />

raise a family and where businesses can prosper. We have contracted<br />

with NovoPrint USA, Inc. to produce an outstanding map for 2010.<br />

Highly regarded throughout the industry for producing accurate and<br />

pr<strong>of</strong>essional maps, NovoPrint USA is a recognized member <strong>of</strong> the<br />

North America Cartographic Information Society (NACIS) and the<br />

International Map Trade Association (IMAT.) This map will be a<br />

stunning high quality full color attractive and an informative resource<br />

for visitors and residents alike.<br />

5,000 copies will be distributed to hotels, restaurants, realtors, banks,<br />

business prospects, city government and other high-traffic locations<br />

for several years to come.<br />

We believe your advertising dollar will be well spent because <strong>of</strong> the<br />

following reasons:<br />

• Maps are kept for many years ensuring increased exposure for your ad.<br />

• No money is required in advance for advertising sold and NovoPrint<br />

USA can prepare the ad for you at no additional cost.<br />

• Your ad will be featured in full color and will be available for a 2-3 year<br />

shelf life at just pennies a map.<br />

• New This Year: We will be <strong>of</strong>fering an interactive map and online<br />

business locator called Loc8. This product provides businesses a<br />

greater presence on the <strong>Chamber</strong> website, access to an interactive<br />

map <strong>of</strong> the community and the use <strong>of</strong> digital Loc8 files for your<br />

website and publishing needs such as brochures and annual reports.<br />

NovoPrint USA’s pr<strong>of</strong>essional representative, Tommy Thompson will<br />

be arranging appointments in July to personally explain our project<br />

and additional options to local pr<strong>of</strong>essionals and business owners.<br />

To ensure that you receive a prime position on the map please contact<br />

the chamber at 471-0451 or email us at info@gahannaareachamber.<br />

com. For further information call Tommy Thompson on his cell phone<br />

at 937-475-4597 starting July 15th.<br />

Deadline for Advertising in June Issue: May ??<br />

<strong>Gahanna</strong> Customers in the Door<br />

The <strong>Chamber</strong>-sponsored <strong>Gahanna</strong> Community Values booklets arrived<br />

in <strong>Gahanna</strong> <strong>Area</strong> Homes recently, promoting <strong>Chamber</strong> businesses.<br />

There were over $5,000 in free Gift Cards from <strong>Chamber</strong> businesses<br />

inside the booklet!…so, it really got the attention <strong>of</strong> consumers.<br />

Results are still coming in. But, it looks as if the shared-cost promotion<br />

drove many new and returning customers in the door <strong>of</strong> the participating<br />

advertisers…more successful and trackable than other shared mail marketing.<br />

The next issue for Community Values is scheduled to arrive in-home the<br />

end <strong>of</strong> September. The prices for running an ad in the second issue <strong>of</strong> the<br />

booklet have been cut from the rates originally planned. For the price<br />

<strong>of</strong> a Val Pak ad, your business can have a much higher quality ad in the<br />

<strong>Chamber</strong>-sponsored booklet (2 to 4 cents). And the results are trackable,<br />

so you know what is working and with whom!<br />

Getting the Right Customers<br />

Beginning with this September Issue, your business can target your ad to<br />

just those consumers that are the highest potential for your business…Or,<br />

provide different messages for different consumer segments. In short,<br />

you can focus your marketing dollars where they will do the most good.<br />

No other advertising channel gives you this type <strong>of</strong> direct mail targeting<br />

and tracking for shared mail pricing.<br />

Call the Community Values line at 614-459-0300 to place your Ad<br />

or get more information.<br />

Multiple Channel<br />

The Community Values program also includes distribution <strong>of</strong> an Email<br />

version <strong>of</strong> the booklet, and an extra Offer listing on the <strong>Gahanna</strong>Values.<br />

com website. The <strong>Gahanna</strong>Values.com sites lists all the best <strong>of</strong>fers from<br />

<strong>Chamber</strong> members for consumers…and it is being enhanced weekly.<br />

Update Your Free Web Listing<br />

Make sure your listing and Offers are filled in on <strong>Gahanna</strong>Values.com.<br />

<strong>Chamber</strong> Members can now update your Free Web Listings yourself to tell<br />

<strong>Gahanna</strong> consumers about your products and services. We are sending out<br />

emails that give you your administrative password to update your listings.<br />

Other <strong>Marketing</strong> Tools<br />

We have a team <strong>of</strong> people that can provide: Solo Postcards, Solo Self-Mailers,<br />

Email Campaigns, Web Design and other marketing tools to help you grow<br />

your business by getting customers in the door and back in the door.<br />

Contact us at 614-459-0300 for further information.<br />

July 2010<br />

5 - Independence Day Observed - Office Closed<br />

7 - Planning Team Committee Meeting<br />

8:00 AM ~ <strong>Chamber</strong> Office<br />

Committee Chairman: Charlie Collins, Collins<br />

Financial Planning Services<br />

8 - Membership Meeting Luncheon<br />

11:30 AM ~ 1:00 PM<br />

Where: Columbus Airport Marriott<br />

1375 N. Cassady Ave. 43219<br />

Program: <strong>Internet</strong> <strong>Marketing</strong> <strong>Secrets</strong> <strong>Revealed</strong>,<br />

Panel Discussion<br />

13 - <strong>Marketing</strong> & Finance Committee Meeting<br />

8:45 AM ~ <strong>Chamber</strong> Office<br />

15 - Ambassador Committee Team Meeting<br />

11:00 AM ~ <strong>Chamber</strong> Office<br />

Committee Chairwoman: Tina Levo,<br />

Coldwell Banker King Thompson<br />

Board meetings are held the 2nd Tuesday <strong>of</strong> each month<br />

7:30 A.M • <strong>Chamber</strong> Office<br />

19 - Taste <strong>of</strong> <strong>Gahanna</strong> Committee Meeting<br />

3:00 PM ~ <strong>Chamber</strong> Office<br />

Committee Chairwoman: Mary Beth Brigleb,<br />

newImage Business Cards<br />

21 - Golf Wrap Up Committee Meeting<br />

9:00 AM ~ Jefferson Country Club<br />

Committee Chairman: Rick Conover, Aflac<br />

27 - Joint <strong>Chamber</strong> Luncheon<br />

w/ New Albany & Westerville<br />

11:00 AM - 1:00 PM<br />

Where: BIA Parade <strong>of</strong> Homes Site, Ackerly Park<br />

See flyer insert for details!<br />

29 - Empowering Women ~ 5:30 - 7:00 PM<br />

Where: KEMBA Financial Credit Union<br />

Program: Focus on Your Finances,<br />

Panel Discussion (See flyer insert for details!)<br />

Please Note: The <strong>Chamber</strong> has moved its <strong>of</strong>fice to C|Suites,<br />

1000 Creekside Plaza located in the Creekside area in downtown <strong>Gahanna</strong>.<br />

Contact information remains the same.<br />

7

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