SCCFP The Art of Story Telling
SCCFP The Art of Story Telling
SCCFP The Art of Story Telling
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Understanding Your Audience<br />
Who are the key audiences that you must be aware <strong>of</strong> when you go out into<br />
your community to deliver your message? What story are they living in? Can you<br />
broadly describe each <strong>of</strong> these audiences?<br />
Audience 1: ______________________________________________________<br />
_________________________________________________________________<br />
Audience 2: ______________________________________________________<br />
_________________________________________________________________<br />
Audience 3: ______________________________________________________<br />
_________________________________________________________________<br />
Audience 4: ______________________________________________________<br />
_________________________________________________________________<br />
In the space below identify an individual from one <strong>of</strong> those audiences who could<br />
potentially be a strong supporter <strong>of</strong> your organization. Give them a name. What<br />
are their key concerns and why does the work <strong>of</strong> your organization make a<br />
difference to them. What is it about a specific story that you might tell that<br />
would resonate with their story and background?<br />
Write 2 to 3 paragraphs. Be sure to tell us about this individual and helps us<br />
understand why they’d want to help. (use the back if necessary)
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