2013 Media Kit - PaintSquare

jpcl
PAINTSQUARE.COM
2013 JOURNAL
OF PROTECTIVE
COATINGS
& LININGS /
PAINTSQUARE
MEDIA KIT

LIMITLESS
JPCL/PaintSquare: The first choice
of protective and marine coatings
professionals worldwide.
For decades, JPCL (The Journal
of Protective Coatings & Linings)
has been the purveyor of
vital news and cutting-edge
technical information about the protective
and marine coatings industries. JPCL and
its online partners PaintSquare.com and
the PaintSquare News daily eNewsletter
form the perfect combination to create a
successful print and digital campaign, resulting
in the intelligently targeted leads
your company wants.
Your customers come to us first for news, education,
and technical information. Reach them effectively
with our limitless advertising opportunities.

80% of our readers
selected JPCL as their first
choice in coatings magazines.*
Respected content =
Informed purchasers
In print and online, leading purchasers
rely on JPCL/PaintSquare for
news and technical information about
protective and marine coatings.
Our valued content inspires ongoing
reader conversation on PaintSquare and
on many social media sites. Our articles
appear regularly in news feeds and are
frequently republished by news aggregators,
exponentially increasing your
online visibility. No other B2B multimedia
outlet reaches this audience so
effectively, making JPCL/PaintSquare
an essential piece of your marketing
strategy.
Industries Served:
Bridge and Highway
Chemical Processing
Food and Pharmaceutical
Marine and Shipyard
Metals and Mining
Oil and Gas Production
Power: Conventional, Nuclear
and Emerging
Pulp and Paper
Railcar and Heavy Equipment
Shipping Terminals and Airports
Transmission Pipeline
Wastewater Treatment
Water Storage
Who are our readers
and what do they buy?
Our Readers
17%
20%
37%
26%
Applicators: Shipyards, Fabricators,
Painting Contractors
Specifiers & Facility Owners
Suppliers: Coating & Equipment
Manufacturers and Distributors
Others Allied to the Field
Purchase Power
JPCL: 15,000 print subscribers
PaintSquare News: 47,000+ recipients
*Independent survey conducted 8/2012
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
coatings for steel
coatings for concrete
surface prep equipment
application equipment
inspection equipment
safety equipment
containment
access and scaffolding

Print + online: one source =LIMITLESS
86% of our readers rate
our content excellent or
very good.**
**Independent survey conducted 7/2012
In Print—
• Print Advertising – Brand building
through visual power.
• Buying Guide Sponsorships –
Premier ad placement within a specific
subject category; includes online
sponsorship.
• Buying Guide Enhanced Listings –
Ad placement within specific categories.
• JPCL Calendar –Your ad in our wall
calendar. You own the month.
• SSPC-Certified Contractor Section –
Exclusive box ads for SSPC-Certified
Contractors only.
• Classifieds and Product & Service
Directory – Monthly “help wanted”
and “items for sale” listings, as well as
company showcase box ads.
Online—
• PaintSquare News Front
Page Ads – Interactive web ads in our
daily eNewsletter delivered to over
60,000 industry pros.
• PaintSquare Content
Sponsorship – Own a top ad spot in
one of our 7 editorial subject
categories (Coating Materials, Coating
Application, Surface Preparation,
Quality Control, Health & Safety,
Environmental Controls, and
Program/Project Management) on
PaintSquare.com… guaranteed. Your
digital ad will display alongside relevant
editorial content, priority placement in
buying guides and search results,
enhanced company contact
information, and real-time sales leads.
• PaintSquare Interactive
Ad Package – Your digital ad
displayed alongside relevant editorial
content, receive priority placement

market coverage
in buying guides and search results,
enhanced company contact
information, and real-time sales
leads.
• Custom eBlasts – Leveraging your
custom message to a keenly targeted
audience.
• Video Sponsorship via Pre-Roll
Ads – Your video ad previews before
JPCL training videos and industry
profile interviews.
• Online Buying Guide Sponsorship –
12 months of interactive web ads in a
specific category section of
PaintSquare’s online searchable
Buying Guide.
• PaintSquare News Events
Calendar Sponsorship – Your
hyperlinked logo in the PaintSquare
News Events section, provided with
click-through leads.
• Sponsored Blogs – Your industry
expertise and company presence are
the content.
• Paint BidTracker Daily Email Ads –
Delivered every weekday to our eager
Paint BidTracker subscribers.
• White Papers – Establishing you as
the industry authority you are.
• Social Media Presence
& Consultation – Developing a
proactive social media strategy that
puts you at the center of industry
conversation.
• Video Advertising – Educate,
engage and rank with the Internet’s
fastest-growing medium.
• Online Classified Ads
with Resume Access
Educational
Sponsorships—
Webinar Sponsorship – Connect with
your target market through our webinar
program as we deliver pertinent technical
information, presented by industry
experts. Our topics include coverage on
coating materials, coatings application,
surface preparation, quality control,
health and safety, environmental controls
and program/project management
over a broad range of structures and
applications. More info:
www.paintsquare.com/webinars
eBook Sponsorship –
JPCL/PaintSquare provides a wealth of
downloadable eResources from technical
content to directories and guides.
Link your message seamlessly with this
engaged and focused audience. More
info: www.paintsquare.com/store
Paint BidTracker – The only project
leads service designed specifically for
the coatings industry, offering coverage
of industrial and commercial from planning
and design to bidding to award.
“We consider JPCL’s advertising
products to be a cornerstone of our
marketing program. We have been
able to design a custom campaign
integrating print, online and educational
sponsorships that directly target our
prospective customers. Moreover,
results are measurable and lead
feedback immediate, allowing us to
contact and convert new business
prospects on a daily basis.”
- Montipower
“JPCL has long been a
critical implement in our
promotional tool-box.
We use both JPCL and
PaintSquare to reach
the decision-makers of
our most important
markets.”
- Clemco

JPCL 2013
Editorial Calendar
“For 25 years JPCL has been our
marketing partner helping us
brand our products and our company
in the Industrial
Painting/Coating industry. JPCL
has allowed us to connect with
others in the industry resulting in
new opportunities and new business
relationships.”
- Eagle Industries
January
Bridges
Concrete
Polysiloxanes
Corrosion Basics
Show Preview & Distribution:
World of Concrete:
Feb. 5–8
AD DEADLINE: Dec. 11
February
Pipeline
Chem/Petrochem
Fluoropolymers
How Coatings Protect Steel
Show Previews & Distribution:
NACE: Mar. 17–21
European Coatings Show:
Mar. 19–21
Special Ad Section: Raw Materials
AD DEADLINE: Jan. 10
March
Wastewater
Oil & Gas
Marine
Polyureas
Concrete Deterioration Basics
AD DEADLINE: Feb. 12
April
Contractor Directory
How Coatings Protect Concrete
AD DEADLINE: Mar. 12
May
Bridges
Water Works
Marine
Surface Preparation
Zinc-Rich Coatings
Show Previews & Distribution:
IBC: Jun. 2–5
AWWA: Jun. 9–13
Mega Rust: June 25–27
AD DEADLINE: Apr. 10
June
Equipment Buying Guide
Coatings Application
AD DEADLINE: May 14
July
Working in Explosive Environments
Power Plants
Waterborne Acrylics
Quality Control
Show Preview & Distribution:
WJTA Sept. 10-12
Special Ad Section:
Dangerous Environments
AD DEADLINE: June 11
August
Pipelines
Offshore
Polyurethanes
Safety
AD DEADLINE: July 11
Bonus Issue
3 Decades of Advances in Protective
& Marine Coatings
AD DEADLINE: July 11
September
Wastewater
Chem/Petrochem
Epoxies
Surface Preparation
Show Preview & Distribution:
WEFTEC: Oct. 5–9
AD DEADLINE: Aug. 13
October
Coatings Buying Guide
Coatings Application
AD DEADLINE: Sept. 10
November
Marine
Waterfront
Polyesters & Vinyl Esters
Quality Control
Show Distribution:
Workboat
Special Ad Section:
Abrasive Blasting
AD DEADLINE: Oct. 10
December
SSPC 2014 Advance Program
Protecting Concrete
Pipelines
Safety
Show Previews & Distribution:
SSPC 2014: Feb. 10–13, 2014
WOC 2014: Jan. 21–24, 2014
AD DEADLINE: Nov. 12
*The editorial calendar
is subject to change.

PRINT
Full Page
2/3 Page
1/2 Island
1/2 Vert./H
1/3 Sq/V/H
Covers
1X 3X 6X 9X 12X 13X 18X 24X
5/C
4/C
$ 5,019 4,607 4,367 3,930 3,595 3,520 3,488 3,475
4,601 4,141 3,850 3,465 3,077 3,002 2,968 2,937
2/C & B/W 4,224 3,802 3,534 3,180 2,825 2,756 2,738 2,722
4/C 3,606 3,245 3,017 2,715 2,411 2,353 2,315 2,214
2/C & B/W 3,301 2,971 2,762 2,486 2,207 2,154 2,140 2,128
4/C 3,503 3,152 2,930 2,637 2,342 2,286 2,249 2,151
2/C & B/W
4/C
2/C & B/W
4/C
2/C & B/W
C2
C3
3,168 2,851 2,650 2,385 2,118 2,067 2,054 2,042
3,194 2,874 2,672 2,405 2,136 2,084 2,050 2,054
2,851 2,566 2,385 2,147 1,907 1,860 1,848 1,838
2,370 2,133 1,982 1,784 1,584 1,546 1,521 1,455
2,112 1,901 1,767 1,590 1,412 1,378 1,369 1,361
5,975 5,378 4,999 4,499 3,996 3,899 3,836 3,670
5,221 4,699 4,368 3,931 3,491 3,407 3,351 3,206
C4 6,078 5,470 5,085 4,577 4,065 3,966 3,902 3,733
JPCL 2013
RATES
Full Page
Size: 7" x 10" (live area)
Bleed Size: 8 3 ⁄8" x 11 1 ⁄8"
Trim Size: 8 1 ⁄8" x 10 7 ⁄8"
2/3 Page
Size: 4 5 ⁄8" x 10"
Bleed Size: 5 3 ⁄8" x 11 1 ⁄8"
1/2 Page Island
Size: 4 5 ⁄8" x 7 1 ⁄2"
Bleed Size: 5 3 ⁄8" x 8 1 ⁄8"
“JPCL/PaintSquare is at the core of
our marketing plan. Every year, we
rely on their myriad services to maintain
exposure in the marketplace, as
well as develop new relationships.”
- DRYCO
1/2 Page
Size: 7"(w) x 4 7 ⁄8"(h)
Horizontal Bleed: 8 3 ⁄8" x 5 5 ⁄8"
Vertical: 3 3 ⁄8"(w) x 10"(h)
1/3 Page
Horizontal: 7"(w) x 3 1 ⁄4"(h)
Vertical: 2 1 ⁄4"(w) x 10"(h)
Square: 4 5 ⁄8" x 4 7 ⁄8"(h)
Online
PaintSquare News Front Page Ads: $6,700 per year
PaintSquare Content Sponsorship: $8,500 per year
PaintSquare Interactive Ad Package: $5,300 per year
Webinar Sponsorship: $4,500 exclusive sponsorship, $2,700 co-sponsorship
Call for more information on our other online ad offerings. 412-431-8300

Advertising
Material
Requirements
Print Advertising
All rates quoted on the basis of electronic files
delivered to the Publisher in accordance with
the specifications below; production costs required
to meet specifications will be billed to
the advertiser. Fees for collection of delinquent
accounts will be the responsibility of the
client.
File Format (Mac)
Preferred formats are PDF, EPS, and TIFF. The
following sources are accepted along with
supporting fonts and images: Quark XPress,
Adobe Illustrator, Adobe Photoshop, and
Macromedia Freehand. We don’t accept native
files created with PageMaker, Microsoft Publisher,
or word processing programs.
TIFF and EPS Resolution Specifications:
• Line art (bitmap) images at 1000 dpi
• Grayscale and color images at 300 dpi
• Combination grayscale and color images at
500 dpi
• All color images and files are to be supplied
in CMYK.
PMS colors will be converted to process unless
advertiser specifies otherwise. PMS rates
quoted upon request.
Media
A CD or e-mail attachments of less than 5 MB
are acceptable if the file is stuffed/zipped
for file integrity. FTP available on request.
Spreads
Page width should allow 1 ⁄8” on either side of
the gutter for binding.
Printing Specifications
• Direct to plate, web press, perfect binding
• 8 1 ⁄8” x 10 7 ⁄8” trim size
• 133 line screen (150 line maximum acceptable)
Deadline for materials is the 15th of the
month preceding the month of issue. Materials
received after the deadline may be subject
to a late fee. Send ad material to:
Daniel Yauger, Production/Design Assistant
dyauger@protectivecoatings.com
1-412-431-8300 x148
Ad Production/Creation:
Available at additional cost. Call for quotes.
Headquarters:
Technology Publishing Company
2100 Wharton Street, Suite 310
Pittsburgh, PA 15203-1951 USA
Phone 1-800-837-8303 or 1-412-431-8300
Fax 1-412-431-5428
www.paintsquare.com
For production questions:
Milissa Bogats, Director, Production Operations
mbogats@protectivecoatings.com
412-431-8304
For editorial inquiries:
Karen Kapsanis, Editor in Chief, JPCL
kkapsanis@protectivecoatings.com
412-431-5642
Mary Chollet, Editor in Chief, PaintSquare
Director of Digital Content
mchollet@paintsquare.com
412-697-0183
For advertising inquiries:
Marian Welsh, Publisher
mwelsh@protectivecoatings.com
412-431-5823
Bernadette Landon
Senior Account Manager
blandon@paintsquare.com
412-922-0522
Lauren Skrainy
Classifieds Manager
lskrainy@paintsquare.com
412-431-6114
Bill Dey
Account Manager
bdey@paintsquare.com
732-383-5311
Terms & Conditions:
All advertising contract position clauses are
treated as requests. Changes in editorial requirements
may take precedence over fixed
positioning. All copy is subject to the approval
of the Publisher. The Publisher reserves the
right to reject or cancel any advertisement at
any time. For full Terms & Conditions, see the
JPCL/PaintSquare online media kit at
www.paintsquare.com.
JPCL is a Technology Publishing product.
Technology Publishing Company, 2100 Wharton Street,
Suite 310, Pittsburgh, PA 15203-1951 USA
Phone 1-800-837-8303 or 1-412-431-8300