Volume 44, Number 1, September/October 1964 - BCTF Home

An Industrial Success Story
Continued from page 22
Sun-Rype Products Ltd. and by this time the processing
arm of tlie B.C. Fruit Growers Association had
sixteen products on the market, all made from
Okanagan tree fruits.
Sun-Rype today has three product groupings. First
are the juices and nectars (an apricot does not give
much juice, but its pulpy product is thinned to
drinking consistency and termed a 'nectar'). Second
are the specialty products like pie fillings and apple
sauce. The third group is made up mostly of items
for remanufacture—apricot concentrate, apple juice
concentrate, dehydrated apples, and cider vinegar
stock.
Sun-Rype has three plants in the Okanagan—two in
Kelowna and one in Oliver. Each has its own laboratory
and technicians, who constantly check all phases
of production. Random samples are taken every
twenty minutes and carefully analyzed to make sure
the product comes up to the high standards of purity
that are demanded by the company.
The Canadian Council on Nutrition has formally
approved Vitaminized Apple Juice for inclusion in
Canada's Food Guide as a source of Vitamin c
When buying fruit juices in retail stores, housewives
should read the labels on the cans to make sure they
get 'juice' and not merely a canned concoction labeled
'apple drink.' The Canadian Association of Consumers
explains the difference between these two products in
this way: 'the difference of one word on the label,
"drinks" instead of "juices," sometimes can mean the
difference between a product that is less than 10%
fruit juice—with the balance sugar, acid, and water—
and a product '.hat is 100% genuine juice'
During the 1963-64 tree fruit harvesting season,
Sun-Rype's plants processed an average of 28,000
boxes of apples daily for more than two months on an
eighteen-hour-a-day basis. Cases of canned apple
juice, sauce and pie filling produced during this
period were enough to load twenty railway cars every
day.
The modern Sun-Rype plant is today a high speed
production system compared to the original apple
juice processing equipment. One juice packing line
alone processes 150 48-ounce cans a minute.
At the peak of the season about three hundred
people are employed by Sun-Rype, and the annual
payroll totals approximately $500,000. Annual sales
are about $5 million.
Anyone visiting in Kelowna from September to
January is cordially invited to tour the Sun-Rype
plant and see for himself how the fruit products are
processed in one of British Columbia's fastest growing
enterprises. •
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28
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