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Companies have already used this to expand<br />

<strong>the</strong>ir telephone responses to 24-hour<br />

service and handling mundane information<br />

queries that make up <strong>the</strong> bulk <strong>of</strong> calls.<br />

As <strong>the</strong> technology improves (so you don’t<br />

find yourself yelling, “NO ONE! I SAID ONE<br />

YOU STUPID MACHINE!”) <strong>the</strong> service<br />

can manage a greater range <strong>of</strong> services.<br />

However, I’ve already been subjected to such<br />

automated processes when paying for parking<br />

at Pay and Display locations.<br />

Some <strong>of</strong> <strong>the</strong> largest users are Pop Idol<br />

and Big Bro<strong>the</strong>r who receive massive call<br />

volumes as bored viewers demand more entertainment.<br />

That doesn’t mean that call centres will<br />

vanish but it does put in doubt <strong>the</strong> massive<br />

growth predictions for employment in that<br />

sector. Combine IVR with translation and<br />

you have a massive new industry.<br />

Automated storage and retrieval systems<br />

(ASRS) are at <strong>the</strong> heart <strong>of</strong> large internet<br />

businesses that sell real stuff, like Amazon<br />

and Newegg (which sells computers). There<br />

are two components to this approach, fixed<br />

aisle and carousels/vertical lift modules.<br />

Think <strong>of</strong> it as an extremely large and complex<br />

vending machine. ASRS is for sub-pallet<br />

storage. Where pallet-sized volumes are<br />

stored, semi-automation is still possible with<br />

conveyor belts travelling and visual displays<br />

indicating to staff what needs to be moved<br />

from storage onto <strong>the</strong> conveyor.<br />

Kiva Systems, an American company, produces<br />

such order fulfilment systems for Staples,<br />

Walgreens, Zappos and GAP, amongst<br />

o<strong>the</strong>rs. “The beauty <strong>of</strong> our system,” says<br />

Raffaello D'Andrea an engineer who designed<br />

Kiva’s control systems, ”is that you<br />

don't have to walk over to <strong>the</strong> shelves to get<br />

things, <strong>the</strong> shelves come to you.”<br />

Technological innovation here feeds into<br />

<strong>the</strong> fledgling autonomous logistics field<br />

where various devices would hand <strong>of</strong>f from<br />

warehouse to end-user without human intervention.<br />

The ultimate result is a ‘lights-out’ factory<br />

where only machines operate, transferring<br />

components to an automated warehouse,<br />

<strong>the</strong>n extracting from that warehouse for<br />

automated assembly and packaging before<br />

autonomous vehicles run it up to your front<br />

door.<br />

FANUC, a Japanese robotics company,<br />

has a robotics factory that builds o<strong>the</strong>r robots.<br />

"Not only is it lights-out," says FANUC<br />

vice president Gary Zywiol, "we turn <strong>of</strong>f <strong>the</strong><br />

air conditioning and heat too."<br />

Volvo recently success<strong>full</strong>y tested an autonomous<br />

road train system known as ‘platooning’.<br />

Vehicles line up behind a lead car<br />

and <strong>the</strong>n automatically monitor distance,<br />

speed and direction <strong>of</strong> <strong>the</strong> car immediately<br />

in front <strong>of</strong> <strong>the</strong>mselves. "Platooning <strong>of</strong>fers<br />

<strong>the</strong> prospect <strong>of</strong> improved road safety, better<br />

road-space utilisation, improved driver<br />

comfort on long journeys and reduced fuel<br />

consumption and hence CO 2<br />

emissions," says<br />

Tom Robinson, <strong>the</strong> road-train project coordinator<br />

for Ricardo UK, one <strong>of</strong> <strong>the</strong> seven<br />

companies behind <strong>the</strong> project.<br />

The entire mundane process <strong>of</strong> making,<br />

selling, distributing and post-sales support is<br />

becoming more and more autonomous. It is<br />

more complex than automating agriculture<br />

but it is just as inevitable.<br />

So what will all <strong>the</strong> new unemployed be<br />

doing? Well someone has to design, build<br />

and maintain all <strong>the</strong> robots we’re creating.<br />

And <strong>the</strong>n <strong>the</strong>re are all <strong>the</strong> new industries<br />

still to be developed that we can barely even<br />

imagine.<br />

Although, certainly, someone is imagining<br />

it right now.<br />

<strong>June</strong> <strong>2011</strong> 17

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